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Social Media Simplified - 8 TYPES

Social Media Simplified: 8 Types and How Each Can Benefit Your Business

By Mari Smith | April 17, 2015

If you’ve ever struggled to properly explain social media to non-users, or even the C-suite of companies, you’re bound to enjoy our featured article this week from our friends at HootSuite. The definition of social media is in a state of constant flux. Popular social relationship platform with 10 million users, HootSuite, says one of their favorite…

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100+ Brilliant SMMW Insights

100+ Brilliant Insights From Social Media Marketing World 2015 #SMMW15

By Mari Smith | April 10, 2015

The world’s top marketing experts shared excellent educational content at the recent Social Media Marketing World mega conference in sunny San Diego, California with 2,200 attendees from all corners of the world! This is the third annual event of its kind and I’m honored to have presented at all three events. This year, I lead not one but two Facebook…

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7 Ways to Use Facebook Video

7 Types of Facebook Video to Help Increase Engagement

By Mari Smith | April 3, 2015

2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your…

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10 Essential Rules for Facebook Marketing

10 Essential Rules For Effective Facebook Marketing

By Mari Smith | March 27, 2015

Facebook marketing is an essential part of your social media mix. This week’s lead article covers several excellent “rules” for effective marketing on the world’s #1 social network. PLUS, take a look at the notes I typed up from the opening keynote by Mark Zuckerberg and team at the 6th annual f8 Facebook Developer Conference!…

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Write Perfect Headlines for Social Media Posts

How To Write Perfect Headlines for Your Social Media Posts

By Mari Smith | March 20, 2015

Copywriting is one of the TOP skills needed for social media success. Every post, tweet or status update is… a headline! Crafting a compelling headline is the first step in getting your social media posts read. Without one, many readers might skip over your content. “On the average, five times as many people read the…

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How Often Should You Post on Social

How Often Should You Post On Facebook, Twitter, Pinterest, Instagram?

By Mari Smith | March 13, 2015

One of the most common social media questions I hear is, ‘How often should I post on Facebook, Twitter, Instagram, etc.?’ If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely.  So how much is just right? Really,…

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Create a Social Media Strategy for Lead Generation

How To Create A Social Media Strategy for Lead Generation: The Social Scoop Issue 139

By Mari Smith | March 6, 2015

So many businesses use the “spray and pray” approach to social media marketing — just publishing content and hoping for conversions. Or, I also see a lot of businesses that approach social marketing as a simple line item on a to-do list: “There, I’ve ‘done’ social, let’s move on to the next thing,” they say. Well,…

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15 Facebook Marketing Mistakes

Avoid These 15 Facebook Marketing Mistakes: The Social Scoop Issue 138

By Mari Smith | February 27, 2015

If there’s one thing we know for sure on Facebook, it’s change. Every week there’s a new feature or new app, some new trick to learn, or a new way to be more visible. Plus, many Page Admins continue to make several common mistakes that may be hindering their success. This week, we’re featuring not one, but…

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Top 100 Social Media Power Influencers

Top 100 Social Media Leaders On Twitter: The Social Scoop Issue 136

By Mari Smith | February 13, 2015

It’s an honor to be included again in this year’s Top 100 Social Media Power Influencers – at numero four, alongside awesome folks like Guy Kawasaki, Robert Scoble, Chris Brogan, Brian Solis, Seth Godin, Ann Handley (Marketing Profs), Pam Moore, Jeremiah Owyang and so many more. (Track all 100 influencers by subscribing to this Twitter…

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