9 Steps To Creating Engaging Content [INFOGRAPHIC]
[Guest blog post by Craig Silverman]: Great content can spark engagement, foster relationships and generate new leads. It can also help to establish you as a thought leader. Content is seemingly the gateway to a new world of success for every professional and business. You must have a plan in place that helps you to…
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How To Succeed At Relationship Marketing With One Simple, Universal Method
[Guest blog post by Jay Baer]: Every day, consumers get overwhelmed by a flood of invitations on the web from hundreds of companies asking them for likes, follows, clicks, shares, comments and attention. These invitations are in addition to all the legacy advertising that constantly bombards us, too. There are two major ways for companies…
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10 Proven Ways To Improve Your Facebook Reach
Many Facebook fan page owners struggle to get more of their fans to see their posts in the news feed. On average, most Facebook page posts reach a mere 16% of fans in their news feed. However, the good news is that number could be much higher, like 47% or even more. But the bad…
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10 Pinterest Tips and Tools To Help Grow Your Business
[Guest blog post by Lilach Bullock]: With 48.7 million users, Pinterest is one of the top online social networks. Yet many business owners are still not sure about Pinterest; they are afraid to venture into more than one or two social networks, preferring instead to stick to the social media king and queen: Facebook and Twitter.…
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Facebook Relaxes Page Cover Image Rules: Use This Tool to Test 20% Rule
Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can. The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that…
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14 Ways To Get More Facebook Shares [INFOGRAPHIC]
Share is to Facebook as retweet is to Twitter. It’s all about how VIRAL you can get your fan page wall posts. Of course, you want plenty comments and likes on each post — this activity certainly helps boost your post visibility in the news feed of your fans. But, if you can craft the…
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Let’s Show These 46 Awesome Leaders Some LOVE!
Happy Valentine’s Day! Do you absolutely LOVE your customers? And all the people in your extended community, too? I sure do! In fact, I’d like to celebrate this global day of love by showing some *LOVE* to these special peeps in my community. Everyone in this group of 46 heart-centered entrepreneurs from around the world…
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Biggest Moments In Social Media Marketing — Wins and Fails
As the worldwide social media audience continues to grow, the impact of brands’ wins and fails are amplified that much more. If you create a big win, your victory is awesome. But if you fail, your mistake gets played out on the biggest virtual public stage. We can learn a lot from the companies that…
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Microphone Tips For Recording Great Audio In Your Videos
Here’s another fun video tutorial for you in our Year of the Video series! This one is all about how to ensure you have excellent AUDIO when recording your videos. There’s nothing worse than coming across what appears to be an excellent video that you really want to watch… but it has terrible audio quality.…
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Think Like Zuck: 5 Secrets Marketers Can Learn from Facebook’s CEO Mark Zuckerberg
[Guest blog post by Ekaterina Walter]: In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7 conversations and information flow that we…
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