2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing.
First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your audience.
Now, videos on Facebook get the highest organic reach in the News Feed.
Note: this doesn’t mean all you should post are videos. It’s still important to mix up post types to provide variety and reach a wider audience. One of the 100,000 News Feed Ranking Algorithm signals is the types of posts users interact with most often; so, if a user typically interacts with photo posts, they will see more photos. Make sense?! Comment below, if not! 🙂
Videos provide an excellent way to entertain and connect with your audience. But, where to start?
You don’t need a huge budget produce great videos. In fact, your phone will often do just fine. It isn’t about creating TV-quality, long segments. The shorter the better; 20-90 seconds works really well. (See this Facebook help section for tech questions on uploading video.)
So, our featured article this week is from the good folks at LikeableLocal, with 7 easy-to-create video angles, including Educate, Inspire and Say Thanks.
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Mari’s Top Social Media Picks – April 3, 2015
Please enjoy this week’s top three articles we’ve hand picked for you!
Ready to crank out more videos for your Facebook marketing? This article contains seven simple ways to go for it!! #1 and #7 are two of my personal favorites. (Kudos to this post’s author: Aaron Lee Wei Ren, the Grand Master of Customer Delight and contributing author at Post Planner.
Btw, at the recent f8 Developers Conference, one of the many features Facebook rolled out is the ability to embed actual videos — not just the post. Check out my latest video below, showcasing a new Facebook video app, called Riff!
RIFF: New Facebook Video App!Hm, check this! Facebook just launched a new video app today: Riff lets you shoot video of up to 20 seconds then let friends add clips to collaborative videos. Riff is a new “meme generator” and was inspired by the ALS Ice Bucket challenge with collaborative video at the forefront. Facebook’s Riff Product Manager Josh Miller says “The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends you can share to Facebook or anywhere on the Internet.”See more on TechCrunch’s post here:http://techcrunch.com/2015/04/01/friends-contribute-then-their-friends-contribute-then/And the official announcement here:http://newsroom.fb.com/news/2015/04/riff-make-videos-with-friendsSo, video, video, video. Meerkat, Periscope… Microscope.. ha! Vine videos, Instagram videos, Riff videos. Are we getting to the point where, if it didn’t get recorded on video, it didn’t happen??!! :DAre you likely to use Riff??In other Facebook news – my friend Liz Azyan of Digital Matchbox in London spotted a new feature when loading photos to Facebook: you can now add stickers. (I don’t have this yet; likely it’s being tested in some areas). See Liz’s wee video here: https://www.facebook.com/video.php?v=10152810109386701Plus, parents can now organize photos of their children into customizable scrapbooks and allow family and friends to subscribe. See: http://newsroom.fb.com/news/2015/03/a-new-way-to-organize-photos-of-your-child-on-facebook/For businesses, the biggest news lately is that ecommerce is coming to the Messenger app — this was announced at f8 last week!! See: https://messenger.com/business and also this post via Mashable: http://mashable.com/2015/03/25/facebook-changes-messenger#FacebookNews #FacebookTips #FacebookApps #Fcommerce #FacebookVideo
Posted by Mari Smith on Wednesday, April 1, 2015
Analytics typically reveal that the ‘About Us’ is the most visited page on a website. So, it’s important to put some thought into creating a fabulous, jargon-free About Us page that is focused on your customers while also telling your story. Check out this excellent guide packed with suggestions on how to create something that is as unique as you are.
— Mari Smith (@MariSmith) March 28, 2015
Which is better for advertising your business? This handy infographic helps you make it easier to choose which one is right for you. (My buddy Dennis Yu says it’s both/and, though! See this article: If you’re doing only Facebook retargeting, prepare to get left in the dust.)
That’s it for this weeks’ issue of The Social Scoop. Here’s wishing you a tremendous weekend and week ahead!
On a personal note, I’m still on a high after speaking at the Social Media Marketing World mega-conference last week with 2,200 attendees from around the world. It was an amazing experience. Take a look at the fun photos here and here.
Created with flickr slideshow.
My team and I have been in catch-up mode all week, so I’m looking forward to a peaceful weekend of R&R with special friends and a beautiful Sunday. Here’s wishing you a super special Easter.
I love my peeps!