How To Double Your Twitter Followers In 5 Minutes A Day: The Social Scoop Issue 135
Proactively growing your Twitter follower base has so many strategic advantages for your business. It won’t happen overnight, but it will happen over time with the right steps. This week’s top article includes an awesome infographic filled with practical, actionable tips for building your audience on Twitter. Check out the infographic embedded below and also broken…
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4 Visual Storytelling Tactics To Boost Your Facebook Engagement: The Social Scoop Issue 134
Visual posts – both photos and videos – get far better results than a text status update on Facebook. According to this week’s featured article from AdEspresso, posts with visuals result in 180 percent greater engagement. And, 93 percent of the most engaging Facebook posts are image posts! The blog version of this week’s edition…
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23 Facebook, Twitter, LinkedIn & Pinterest Features You Should Know: The Social Scoop Issue 133
Many of the popular social media platforms regularly add helpful new features – but there isn’t always a big announcement, so it can be hard to keep up with these additions and changes! This week’s featured article is from HubSpot and details 20 features that you probably didn’t know existed on Facebook, Twitter, LinkedIn and Pinterest – but probably…
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Top Five Facebook Updates and Marketing Tips: The Social Scoop Issue 132
As you know, there’s always something new to keep up with when it comes to managing your business presence on Facebook. In this week’s issue of The Social Scoop, for our #1 featured article, I’ve rounded up not one but FIVE Facebook-related articles pertaining to recent changes as well as suggestions for improving your results. In…
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Sensible Social Media Checklist for Businesses: The Social Scoop Issue 131
Could you use a simple checklist for your social media activity? Look no further, I’ve found an awesome one for you! Check out this week’s top pick from The Social Scoop newsletter: a wonderful, colorful checklist/infographic from The Whole Brain Group [embedded below and you can also download a printable version here.] I’ve always been a fan of…
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Why Newsletters Are The Future Of Online Media: The Social Scoop Issue 130
Hello world! Every week, for the past two-and-a-half years, I’ve published an email newsletter – called THE SOCIAL SCOOP. I include my top selections of “OPC” – that is, I curate other people’s content on social media marketing, business building, productivity and other related subjects, along with my own words of wisdom! I have my own…
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New Year 2015: One-Word Theme of PARTNERSHIP
It’s that time of year to announce our one-word theme! Every January 1st, I love to pick just one word as an overarching theme for my professional and personal life that governs a lot of my goals and decisions throughout the year. I’ve done this practice for the past nine years and it’s always amazing…
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Facebook Engagement Psychology: Increase Your Reach and Engagement
Most every Facebook Page manager would love to have an increase in reach and engagement on their Facebook page. More engagement – in the form of likes, comments, and shares on posts – helps your future Page posts get more reach. That is, more of your posts will be seen in the news feed by more fans.…
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5 Things Businesses Need To Know About Facebook’s New Save Feature [Updated]
Facebook recently introduced a new bookmarking feature, allowing users to save items for reading later. Facebook has been testing this feature for two years, since the company acqhired read-it-later startup Spool. Instead of hacks for saving content, such as taking screenshots on your iPhone or other mobile device, sharing content on your own wall to “me…
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How Facebook Calculates What Appears In Your News Feed
The problem with Facebook organic reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not. Some sources indicate that organic reach may drop to 1-2 percent in the near future. Others say it’s destined to hit zero; it’s…
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