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Facebook Workshop with Mari Smith, San Diego

Facebook Apps for Marketers: What You Need To Know

By Mari Smith | March 25, 2016

As you may know, Facebook has 1.59 Billion active users. But, did you know? A whopping 90% of users access the platform via their mobile devices. This means businesses have to stay nimble with fast-loading content a la Instant Articles (coming to everyone on April 12th). And, this means you need to be able to manage your…

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Facebook's Your Business Story Movie Maker

Facebook Celebrates 3 Million Advertisers, Launches Your Business Story Video Tool

By Mari Smith | March 2, 2016

More than 50 million small businesses have an active presence on Facebook, using the free Pages product to help raise awareness and attract more customers. Of those 50 million businesses, over three million are active advertisers on Facebook, up 50% in one year. This is good news! Clearly, with an increase in active advertisers, businesses…

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10 Facebook Updates + Live Facebook Marketing Workshop, San Diego

By Mari Smith | February 29, 2016

It’s been a big year with many Facebook updates already, for users and especially for businesses. Are you managing to keep up with the fast moving changes? Here’s a look at just some recent Facebook updates that you should know about: Facebook Reactions Facebook launches Reactions globally – a new way for users to express empathy…

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How To Review & Edit Facebook App Settings

How To Review and Edit Your Facebook App Permissions

By Mari Smith | January 13, 2016

If you’ve ever downloaded and used a Facebook quiz app such as a personality test, friend comparison, most liked photos, most used words, etc., you may be unwittingly providing these app companies with a ton of your personal data. Some of this data may be used to guess your passwords, hack accounts, and even steal your…

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8 facebook engagement stats link preivew

8 Facebook Engagement Stats Every Marketer Needs To Know

By Mari Smith | September 15, 2015

Does publishing Facebook posts through a third party tool affect your reach and engagement? What types of Facebook posts get the most interactions? What is the best time of day to publish Facebook business posts? Which day of the week is best for publishing posts? These are all questions I hear regularly from businesses using Facebook.…

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7 Social Media Mistakes FINAL

7 Social Media Marketing Mistakes You May Be Making (And How To Fix Them)

By Mari Smith | July 3, 2015

Whether you serve B2B or B2C, your customers are on social because EVERYONE is on social! However, even after about eight years now of social media integrating more and more into the business world, companies are still missing the mark with their social marketing strategy. Our featured article this week reveals seven mistakes that need addressing…

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3 Reasons You Are Struggling to Find Paying Clients On Facebook (And What To Do About It)

By Jeanine Blackwell | June 29, 2015

[Guest post by Jeanine Blackwell, course creation expert] Are you struggling to find your ideal paying clients on Facebook? Perhaps you’ve tried running ads and they didn’t “work” for you? Or, you have Page “likes” but no one seems interested in your offers? You have something valuable to offer, yet – for some reason – the pieces…

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15 Ways To Enhance Your Facebook Ads with Custom Audiences

15 Creative Ways To Optimize Your Facebook Ads Using Custom Audiences

By Mari Smith | June 26, 2015

One of the most effective ways to grow your business in today’s world is reaching the exact right people at the right time on the right devices using laser-targeted Facebook advertising. BUT, Facebook ads have gotten really complex for most busy business owners to understand and properly optimize. Our featured post this week showcases 15…

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