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Facebook Marketing in an AI World

By Mari Smith | May 6, 2024

I recently hosted a free online training – Facebook Marketing in an AI World – which was an expanded version of the presentation I gave at the annual Social Media Marketing World conference on February 20 this year. The following is a summary with key takeaways. And, you can watch the full replay here, embedded…

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How To Get Out of Social Media Overwhelm

By Mari Smith | April 28, 2024

5 Tips For Effective Social Media Management [Updated 4.28.24] With Generative AI making a massive impact on social media marketers today, it takes even more effort to stay on top of all the changes and master your social media management. Meta is absolutely blazing a trail with artificial intelligence with the recent announcement of…

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12 steps to secure your facebook account

12 Steps To Secure Your Facebook Account

By Mari Smith | January 26, 2023

Facebook got rid of the “trusted contacts” feature. You might’ve seen the notice in the Facebook app last year. If you had the trusted contacts feature set up now your chosen friends will no longer be able to help you get back on Facebook if you lose access to your account. Ugh. Most likely, this…

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create facebook reels and other short form video on desktop

How To Easily Create Facebook Reels on Desktop

By Mari Smith | April 19, 2022

Facebook and Instagram’s parent company, Meta Platforms, is ALL IN on REELS! “Reels is now Meta’s fastest growing content format by far,” says Meta CEO, Mark Zuckerberg. And, of course short-form video is wildly popular on other social platforms as well (uh, TikTok! And, YouTube Shorts!). Reels are up to 30 seconds on Facebook and…

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Facebook Hashtags 2021 Mari Smith

Using Hashtags On Facebook Can Help Increase Your Organic Reach

By Mari Smith | March 24, 2022

Facebook started pushing the use of hashtags in posts in July 2020, literally in a notification stating that by adding hashtags, you can improve your reach. Finally! The Facebook Hashtag Definitive Guide: What Marketers Need To Know Jump to each section with the links below, or just read ‘n’ scroll! Post privacy: who can see…

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facebook account hacked business manager hacked mari smith blog

Facebook account hacked? Business Manager hacked? Here’s how to get help

By Mari Smith | October 21, 2021

If you’ve been locked out of your main Facebook account and/or your Facebook Business Manager due to a hacking incident, you’re certainly not alone. Over the years, my social media and email inboxes get flooded on a regular basis with folks seeking help with lost access, often due to hackers. Sadly, Facebook’s own support is…

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mari smith Facebook and Boost Your Video #BYV21

Boost Your Videos on Facebook and Instagram With This App

By Mari Smith | July 20, 2020

Video on Facebook gets the best reach and engagement. If you don’t find this to be the case for your own Facebook business page, I challenge you that you’re not using the right strategy! For years, Facebook CEO, Mark Zuckerberg, has been telling investors of a strategy to transform his company into a “video first”…

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winning with video Mari Smith InVideo

Winning With Video: Top Agency Video Success Secrets for Facebook and Instagram

By Mari Smith | July 1, 2020

If you own a digital agency, or you’re a social media professional that makes content for your clients, this is for you. Marketing today is hard! The average tenure of CMO’s is just 3.5 years. The lowest of all C-suite and the lowest since 2009. Why? Because marketing today is extremely challenging! So, let’s SIMPLIFY!!…

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How To Get The Most From Your Facebook Live Videos

By Susan Moeller | June 1, 2020

If you want to get your audience’s attention on Facebook, you know that you need to use video and Facebook Live video is the best! We dug into BuzzSumo’s review of 777 million Facebook posts and found that Facebook Live video dominates all other post types when it comes to engagement. The impact of Facebook Live…

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