One of the most common social media questions I hear is, ‘How often should I post on Facebook, Twitter, Instagram, etc.?’
If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely.
So how much is just right?
Really, the short answer is, it depends! But, I do know that it helps to at least have some semblance of guidance, and ideally based on research.
So, this week’s lead article features a helpful infographic clearly illustrating the recommended number of posts for each social network. Of course, what works for your business and goals may vary widely from these suggestions.
For my own social channels, I’ve found that the sweet spot is approximately 6-7 tweets per day on weekdays, 3-4 on weekends. And about 5-6 Facebook Page posts per week (ideally, skipping a weekday or two, but not weekends. Facebook users are more active during evenings and weekends!)
I post on all other social networks periodically, but tend not to have a daily schedule for each. Like I say, it varies for everyone and we all need to experiment!
The blog version of this week’s edition of THE SOCIAL SCOOP weekly newsletter follows below! If you’re already subscribed, you’ll continue to receive The Social Scoop via email on Fridays. If you’re not yet signed up and would like to be, please enter your name and email in the box to the right (desktop) or below the post (mobile). Thank you!
Mari’s Top Social Media Picks – March 13, 2015
Please enjoy this week’s top three articles we’ve hand picked for you!
Do check out this post by Buffer with best practices and the research behind the ideal frequencies. Note: the infographic includes Google+, but that platform is being shut down and morphed into two separate products: ‘Streams’ and ‘Photos.’ Also, the research for Facebook post frequency is rather dated… BUT, I feel we’ve come full circle. Post frequency for some business Pages may have spiked for a while, but I’m finding 1-2x per day is optimal.
— Mari Smith (@MariSmith) March 6, 2015
Native videos get more organic reach on Facebook than any other kind of post. (‘Native’ simply means you upload the video file directly to Facebook vs. sharing a YouTube link, for example.) This post outlines some great ideas on how to add video to your Facebook strategy! Although the post was written for the hospitality industry, the ideas can be effective for any business.
An entrepreneur needs to be a great leader in order to succeed and this list includes some of the key qualities that make a good leader, great. For example, “Exemplary leaders understand the importance of continual growth and reinvention. As you grow, both personally and professionally, others around you will feel even more inspired by your leadership.” YES, love this. I’ve always been inspired by individuals who reinvent themselves regularly, such as Madonna! (I was a fan in the 80’s, Lol!). I’ve done my fair share of reinventing (per this Buffer interview!) and plan to keep it up.
That’s a wrap for this weeks’ issue of The Social Scoop. Here’s wishing you a marvelous weekend and week ahead!
On a personal note, I’m so glad to have a sweet weekend lined up, close to home in San Diego with friends… enjoying our heatwave 90F weather! Last weekend at the Association of Transformational Leaders was exceptional; I was so moved by Neale Donald Walsch and Rhonda Britten, in particular.
Nugget from Neale: “Your life is not about you. Your life is about everyone that you touch.”
Nugget from Rhonda: “Your next evolution will find you. You don’t go out and chase it. You don’t decide, it decides. Follow the callings.”
P.S. Due to popular demand, my awesome new friend and course leader extraordinaire, Jeanine Blackwell, is leading a free webinar, “7 Steps to Creating and Launching a Profitable Online Course” – choose from March 13, 14 or 16. Register here.
P.P.S. If traveling to San Diego to attend in person is not an option, you can still take full advantage of all the amazing sessions at Social Media Marketing World 2015 with a VIRTUAL TICKET! Attend this mega conference from the comfort of your home or office. Last chance to save $200. Get your virtual ticket here.