Social Media Strategy
The Magic of 10K Instagram Followers – A No-Gimmicks Approach
Magic happens when you get to 10k followers on Instagram. People take you seriously and recognize your expertise. Instagram unlocks special features for your account and paid opportunities are within your grasp. But… Only 10.9 percent of Instagram accounts ever get to the magic 10k number! Anytime something is valuable, spammers, fakers, and quick-money-makers will…
Read More8 Top Tools To Optimize Your Social Media Conversion Strategy
Social media is an amazing source of traffic, leads, and engagement. But, how do you make the most out of your social media marketing results? What happens when people visit your website? How do you get visitors to convert to leads and customers? In this post, I share some of the best tools to use…
Read MoreNew Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content
You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated…
Read More7 Social Media Marketing Mistakes You May Be Making (And How To Fix Them)
Whether you serve B2B or B2C, your customers are on social because EVERYONE is on social! However, even after about eight years now of social media integrating more and more into the business world, companies are still missing the mark with their social marketing strategy. Our featured article this week reveals seven mistakes that need addressing…
Read More100+ Brilliant Insights From Social Media Marketing World 2015 #SMMW15
The world’s top marketing experts shared excellent educational content at the recent Social Media Marketing World mega conference in sunny San Diego, California with 2,200 attendees from all corners of the world! This is the third annual event of its kind and I’m honored to have presented at all three events. This year, I lead not one but two Facebook…
Read MoreHow Often Should You Post On Facebook, Twitter, Pinterest, Instagram?
One of the most common social media questions I hear is, ‘How often should I post on Facebook, Twitter, Instagram, etc.?’ If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely. So how much is just right? Really,…
Read MoreHow To Create A Social Media Strategy for Lead Generation: The Social Scoop Issue 139
So many businesses use the “spray and pray” approach to social media marketing — just publishing content and hoping for conversions. Or, I also see a lot of businesses that approach social marketing as a simple line item on a to-do list: “There, I’ve ‘done’ social, let’s move on to the next thing,” they say. Well,…
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