Posts Tagged ‘Social Media’
Highlights And Top Tweets From HubSpot’s Annual INBOUND Conference – #INBOUND18
Top marketing automation platform, HubSpot just held its annual epic convention called INBOUND in Boston, MA last week. HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Each year, INBOUND attracts an even larger crowd and 2018 was certainly no…
Read MoreLessons from Top 2017 Social Media Posts, Video Marketing Trends for 2018 & More: The Social Scoop 1/9/18
This is going to be a very active and exciting year for all things Facebook. Just today, my friends at Cheddar TV broke the news about Facebook’s launch of a new video chat device called “Portal” that will retail for $499. #CheddarScoops Exclusive: Facebook is diving into the home device market with a video chat product named “Portal” that…
Read MoreFacebook Video Engagement, Increasing eCommerce Sales & More: The Social Scoop 8/30/17
Here’s a short list of important Facebook updates I’ve selected for you this week: Facebook Camera Updates The Facebook Camera now allows capturing in 360 (basically very similar to the Pano feature on your phone!). Plus, your personal profile cover photo can be 360 (coming to Pages, too). Facebook Stories Updates Facebook Stories keeps evolving fairly quickly – if…
Read MoreWhat Marketers Need to Know About Facebook’s New Ad Metrics & More: The Social Scoop 7/26/17
Today is a big day at Facebook! It’s the company’s Q2 2017 Earnings Call. This usually means there’s a flurry of activity around what some of the Facebook Ad Revenue announcements mean. For example, Facebook has been warning investors for the past year that its ad revenue growth would slow “meaningfully” in 2017… because the company is running out…
Read MoreTwo-Person Facebook Live, The Effect of Facebook Ad Campaigns & More: The Social Scoop 4/10/17
Greetings from Dublin, Ireland! I just enjoyed a wonderful week with my family in Scotland. Then, this morning, I hopped over to Ireland to keynote at the Social Media Summit here. Whee!! Of course, this has been a ‘working vacation’ and I’ve been tuning in to all the latest Facebook updates. NEW: Two-person Facebook Live!…
Read MoreEmail Marketing is Making a Comeback, Facebook Marketing KPI’s & More: The Social Scoop 3/4/17
Have you tried the new multiple photo/video posts on Instagram? I’m seeing some cool and creative uses of this clever new feature. It’s a carousel type of post, the same as on Facebook. You can use this type of post for organic (great for testing!), and then convert to an ad. Carousel posts can showcase…
Read MoreCreate a Facebook Ad Checklist, Align Content Marketing with Social Media & More: The Social Scoop 2/3/17
Another big week for Facebook! The company held its fourth quarter and full year 2016 earnings call on February 1st. And, whew, the numbers are incredible: Facebook is approaching 2 billion users and generated $10 billion in profit last year. CEO, Mark Zuckerberg, is proud to lead the world’s largest community with almost 1.9 billion…
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