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Facebook’s New 2-Link Limit: 15 Smart Ways to Keep Driving Traffic

facebook's 2 link limit - 15 ways to keep driving traffic

Facebook has been restricting the reach of posts containing links for years… maybe a decade+, right? Then, sometime in the last year, suddenly users started noticing that any links posted in the comments on other people’s posts were not active. Fair enough, this would cut down on spam links on your post comments, too. But…

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Why AI Is a Catalyst for a New Kind of Human

Why AI Is a Catalyst for a New Kind of Human - Mari Smith. A Whole New Human by Derek Rydall

I’m sure, like me, you’ve had countless conversations about artificial intelligence over the past few years. Some of my peers are the first early adopters and feel incredibly energized by AI, whilst others feel exceedingly cautious. And some folks are deeply disturbed and quietly unsettled, even if they are not saying so publicly. Beneath the…

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Facebook Tests Limiting Link Posts to Just 2 Per Month

facebook limits link posts

Facebook seems to be testing a potential cap on link posts for non–Meta Verified Pages and Professional Mode personal profiles, limiting them to just TWO organic link posts per month. ***UPDATE December 17, 2025*** Since I published this blog post, social media consultant, founder of the Geekout Newsletter and longtime industry friend of mine, Matt…

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Facebook Marketing in an AI World

I recently hosted a free online training – Facebook Marketing in an AI World – which was an expanded version of the presentation I gave at the annual Social Media Marketing World conference on February 20 this year. The following is a summary with key takeaways. And, you can watch the full replay here, embedded…

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12 Steps To Secure Your Facebook Account

12 steps to secure your facebook account

Facebook got rid of the “trusted contacts” feature. You might’ve seen the notice in the Facebook app last year. If you had the trusted contacts feature set up now your chosen friends will no longer be able to help you get back on Facebook if you lose access to your account. Ugh. Most likely, this…

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How To Easily Create Facebook Reels on Desktop

create facebook reels and other short form video on desktop

Facebook and Instagram’s parent company, Meta Platforms, is ALL IN on REELS! “Reels is now Meta’s fastest growing content format by far,” says Meta CEO, Mark Zuckerberg. And, of course short-form video is wildly popular on other social platforms as well (uh, TikTok! And, YouTube Shorts!). Reels are up to 30 seconds on Facebook and…

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