Posts Tagged ‘Facebook Strategy’
How To Get The Most From Your Facebook Live Videos
If you want to get your audience’s attention on Facebook, you know that you need to use video and Facebook Live video is the best! We dug into BuzzSumo’s review of 777 million Facebook posts and found that Facebook Live video dominates all other post types when it comes to engagement. The impact of Facebook Live…
Read MoreFacebook 2020 for marketers and Mark Zuckerberg’s vision for the next decade
While everyone was celebrating a new year and the start of a new decade on January 1st, 2020, Facebook CEO Mark Zuckerberg was already on to the year 2030. For the previous ten years, Zuckerberg gave himself personal challenges. This year is different. He’s laying out a ten year plan that is broader than the…
Read MoreDo Stickers Improve Your Facebook Video Ad Performance? A $300 Experiment by Wave.video
Stickers and GIFs make your videos more engaging. Ever since Instagram introduced this feature, people have grasped the opportunity to add a special touch to their videos. But here’s a question: however lively and engaging the videos with stickers might be, can they really improve valuable metrics for your business? In other words: do they work…
Read MoreFacebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18
Facebook has sure been in the news a lot lately. Here’s a roundup of several topics that have caught my attention in the past week or so… The scary Wired magazine cover of Zuck with a very bruised face (artist’s photo-illustration). Yikes. It’s a super long article, revealing insights from 51 current and former Facebook employees that paints a…
Read MoreFacebook PPC Success, Creating Quality Video Content & More: The Social Scoop 02/03/18
On January 31st, Facebook held its Q4 2017 Earnings Call and beat Wall Street’s expectations with $12.97 billion in revenue. Amazing. The earnings seemed to mitigate any negativity around a significant decline in daily usage. Just after the earnings were released, and before the actual earnings call, Mark Zucerkberg announced on his profile: “…we made changes that reduced time…
Read MoreHow The Facebook Local App Affects Local SEO, Messenger for Business & More: The Social Scoop 12/2/17
Here are my top two Facebook updates for you to know this past week. Plus, check out my fun Facebook contest! Facebook’s New Messenger Broadcast Interface Facebook has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. Wow, my friend, this has much potential, assuming Facebook rolls out such…
Read MoreFacebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know
Organic reach on Facebook is so 2012. This is unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the platform offers. Organic reach has been steadily declining from well over 100% on some pages (back pre-2012), to an average of 1-6% starting in 2014. Any business…
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