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Facebook Marketing in an AI World

I recently hosted a free online training – Facebook Marketing in an AI World – which was an expanded version of the presentation I gave at the annual Social Media Marketing World conference on February 20 this year. The following is a summary with key takeaways. And, you can watch the full replay here, embedded…

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12 Steps To Secure Your Facebook Account

12 steps to secure your facebook account

Facebook got rid of the “trusted contacts” feature. You might’ve seen the notice in the Facebook app last year. If you had the trusted contacts feature set up now your chosen friends will no longer be able to help you get back on Facebook if you lose access to your account. Ugh. Most likely, this…

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How To Easily Create Facebook Reels on Desktop

create facebook reels and other short form video on desktop

Facebook and Instagram’s parent company, Meta Platforms, is ALL IN on REELS! “Reels is now Meta’s fastest growing content format by far,” says Meta CEO, Mark Zuckerberg. And, of course short-form video is wildly popular on other social platforms as well (uh, TikTok! And, YouTube Shorts!). Reels are up to 30 seconds on Facebook and…

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Using Hashtags On Facebook Can Help Increase Your Organic Reach

Facebook Hashtags 2021 Mari Smith

Facebook started pushing the use of hashtags in posts in July 2020, literally in a notification stating that by adding hashtags, you can improve your reach. Finally! The Facebook Hashtag Definitive Guide: What Marketers Need To Know Jump to each section with the links below, or just read ‘n’ scroll! Post privacy: who can see…

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How To Get The Most From Your Facebook Live Videos

If you want to get your audience’s attention on Facebook, you know that you need to use video and Facebook Live video is the best! We dug into BuzzSumo’s review of 777 million Facebook posts and found that Facebook Live video dominates all other post types when it comes to engagement. The impact of Facebook Live…

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