Mari’s Blog

10 Important Marketing Lessons, New Features for Facebook Groups & More: The Social Scoop 11/8/17

By Mari Smith | November 6, 2017

NEW from Facebook this week: You’ll soon be able to add a Messenger live Customer Chat plugin to your website! Facebook says this was one of their most highly requested features. It has HUGE potential for high-tech and high-touch customer support through Messenger, which has 1.2 billion monthly users and growing. And, keep in mind, close to 90% of…

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Facebook News Feed Tests - Mari Smith

Facebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know

By Mari Smith | October 26, 2017

Organic reach on Facebook is so 2012. This is unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the platform offers. Organic reach has been steadily declining from well over 100% on some pages (back pre-2012), to an average of 1-6% starting in 2014. Any business…

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Facebook Lets Brands Read People’s Posts, Podcast Interview Tips & More: The Social Scoop 10/30/17

By Mari Smith | October 23, 2017

Since Facebook’s recent roll out of the new discovery-focused Explore Feed, we’ve seen a big flurry of confusion. What happened is Facebook also tested removing ALL business page posts from the main News Feed and placing into this new Explore Feed. As a result, Page owners in some of the six test countries experienced a large…

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Find Music for Your Videos, Draft the Perfect Email & More: The Social Scoop 10/19/17

By Mari Smith | October 15, 2017

A few Facebook updates of note this week: Facebook is testing news subscriptions support in Instant Articles Facebook officially rolls out its new discovery-focused Explore feed (the one with the rocket icon) on both desktop and mobile. More on TechCrunch. The Explore feed comprises posts only from Pages, and from what I see on my own tab, mostly Pages I’ve…

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Why Facebook’s Latest Algorithm Change Impacts Marketers, Customer Experiences & More: The Social Scoop 10/15/17

By Mari Smith | October 10, 2017

As mentioned in the last issue of The Social Scoop, Facebook continues to put massive emphasis on videos in the News Feed, including Live streaming video and video ads. Here are two great articles on this topic from my friends at AgoraPulse and AdEspresso: 5 Ways to Use Facebook Video Ads to Land New Customers…

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Fabulous Facebook Marketing Ideas, Borrowing Images Online & More: The Social Scoop 10/5/17

By Mari Smith | September 25, 2017

Are you ready to create 6-15 seconds video ads? Facebook continues to ramp up the video ad break offerings with the new Watch digital streaming television platform taking root (US only for now), and the good news is that creators can share in the revenue (55%). Check this out: the average video ad view on…

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Facebook Groups for Pages, Facebook Privacy Settings & More: The Social Scoop 9/20/17

By Mari Smith | September 19, 2017

This week, SocialMediaToday.com reports 5 New Facebook Updates and Tests Spotted This Week. Number two on the list is a new ‘Events’ icon on the mobile app navigation. This is a limited test for some users. In addition, some users are reporting seeing a new ‘Groups’ icon on mobile. It’s interesting to see Facebook test a…

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5 Sale-boosting Facebook Ad Features, Digital Marketing Mistakes to Avoid & More: The Social Scoop 9/13/17

By Mari Smith | September 13, 2017

Facebook introduced a sweeping change to its self-serve ad buying tools this week: a merger of Power Editor and Ads Manager. Plus, deeper integration of Instagram ads inside Ads Manager, including using Facebook Canvas in Instagram Stories ads and vice versa – Instagram Stories can now be used as Facebook Ads. Fun fact – did you know? Facebook owns six of the…

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Facebook Leading Brands Towards Video, Improving Messenger Interactions & More: The Social Scoop 9/7/2017

By Mari Smith | September 4, 2017

Facebook has offered to pay ‘hundreds of millions‘ of dollars to record labels and music publishers which will allow Facebook users to includes songs in videos they upload. This is great news! If you’ve every uploaded a video to Facebook, or streamed a Live broadcast, only for it to be taken down later because you…

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Facebook Video Engagement, Increasing eCommerce Sales & More: The Social Scoop 8/30/17

By Mari Smith | August 28, 2017

Here’s a short list of important Facebook updates I’ve selected for you this week: Facebook Camera Updates The Facebook Camera now allows capturing in 360 (basically very similar to the Pano feature on your phone!). Plus, your personal profile cover photo can be 360 (coming to Pages, too). Facebook Stories Updates Facebook Stories keeps evolving fairly quickly – if…

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