Six Important Facebook Updates: What Marketers Need To Know Now
Should businesses abandon Facebook and use other social media platforms instead? One of my audience members asked this very question on a recent Facebook Live broadcast on my Page. My answer is, absolutely not! For SAVVY MARKETERS it is “Business as usual.” You are foolish if you abandon Facebook right now. Granted, if you are a…
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Did Cambridge Analytica Get Your Facebook Data? You’ll Find Out Soon
Facebook released an updated estimate on April 4, 2018 stating that the information of up to *87 million* people (not the original 50 million) — mostly in the US — may have been improperly shared with Cambridge Analytica. *** UPDATE: 4.10.18 @ 9:45am PT. You can check whether your Facebook information was shared with Cambridge Analytica…
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Facebook Still Offers A Huge Opportunity For Video Marketing
Facebook still offers an incredible opportunity for marketers, especially when it comes to VIDEO MARKETING. Facebook [Watch] is right now where YouTube was 8-10 years ago in terms of establishing your own TV-like channel!! Are you publishing more video content? Facebook is looking for more episodic content and appointment television. That is, you go live…
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Working with Recent Facebook Updates, Driving Meaningful Group Interactions & More: The Social Scoop 3/14/18
Have you shifted your Facebook marketing strategy in recent weeks? Since Mark Zuckerberg announced the sweeping change to the news feed algorithm back on January 11th, there’s been a wide variety of responses out there. I’ve seen everything from recommendations to stop publishing content on Facebook altogether, to only using your personal profile and groups.…
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Facebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18
Facebook has sure been in the news a lot lately. Here’s a roundup of several topics that have caught my attention in the past week or so… The scary Wired magazine cover of Zuck with a very bruised face (artist’s photo-illustration). Yikes. It’s a super long article, revealing insights from 51 current and former Facebook employees that paints a…
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Facebook PPC Success, Creating Quality Video Content & More: The Social Scoop 02/03/18
On January 31st, Facebook held its Q4 2017 Earnings Call and beat Wall Street’s expectations with $12.97 billion in revenue. Amazing. The earnings seemed to mitigate any negativity around a significant decline in daily usage. Just after the earnings were released, and before the actual earnings call, Mark Zucerkberg announced on his profile: “…we made changes that reduced time…
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3 Major Facebook Announcements, How Facebook Video Ad Watch Times Vary & More: The Social Scoop 1/20/18
Wow, it’s been quite a whirlwind of activity lately! In the first three weeks of the year, Facebook and company CEO, Mark Zuckerberg made three big announcements. What does it all mean? (Hint: it’s all about Facebook becoming a major player in the digital streaming TV industry.) I discuss the collective impact of these three Facebook announcements on my Page. Here’s…
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Lessons from Top 2017 Social Media Posts, Video Marketing Trends for 2018 & More: The Social Scoop 1/9/18
This is going to be a very active and exciting year for all things Facebook. Just today, my friends at Cheddar TV broke the news about Facebook’s launch of a new video chat device called “Portal” that will retail for $499. #CheddarScoops Exclusive: Facebook is diving into the home device market with a video chat product named “Portal” that…
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Facebook Engagement Bait, Local Facebook Marketing Ideas & More: The Social Scoop 12/28/17
In my last issue of The Social Scoop, I talked about Facebook’s recent announcement about giving videos even more priority in the News Feed… particularly videos that people search for and return to watch from the same publisher week after week. Since then, Facebook introduced another change to the News Feed ranking algorithm… this time demoting certain types of…
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The Top Facebook Content of 2017, Facebook Custom Audiences 3x More Effective, & More: The Social Scoop 12/17/17
Facebook recently announced that VIDEOS will get (more) PRIORITY in the News Feed when they meet one or both of these two criteria: Videos that people proactively SEARCH for and/or visit a Page to find, and Videos that people RETURN to watch from the same publisher or creator week after week. What does Facebook’s latest News Feed algorithm…
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