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Instagram Plans To Launch Long-form Video Hub, Invites Reporters To June 20th Special Event

Facebook launched its Watch Platform in the US in August 2017… and should surely be rolling out to more countries soon!

(Watch is a dedicated streaming video platform available on desktop, mobile and TV app. The platform features a variety of shows from all types of creators, including big names/celebs like Oprah, Tony Robbins, James Corden, industry experts, TED talks and more.)

Meantime, Instagram plans to launch a long-form video hub essentially to compete with Snapchat and YouTube.

(Facebook recently slipped into 4th place for the most popular apps among teens, according to a new Pew Research Center survey. YouTube, Instagram and Snapchat are the top three apps teens use most. So, Facebook-owned Instagram is aggressively building out features to lure more of the younger demographic as well.)

PLUS, users will be able to post videos to Instagram of up to one hour in length.

This is huge news. Previously, the max video length on Instagram has been 60 seconds. Now, the max will be 60 minutes.

Learn more and join the discussion on my recent Facebook Live broadcast:

This Week’s Top 3 Articles

1. Instagram Plans June 20th Event To Launch Long-Form Video Hub –

Instagram has invited journalists to a special event on June 20th. Creators will be able to upload 4K, full-screen, vertically oriented videos ranging much longer than the current 60-second limit on videos. Apparently, users will be able to upload videos of up to one hour. And, rumor has it Instagram is finally going to announce they made the leap from 800 million monthly active users (in September 2017) to 1 billion monthly active users, which is a pretty big deal, too! Keep an eye on my Facebook Page on the morning (Pacific time) of June 20th for more updates. 

2. 12 Simple Tips for Making Your Videos Look More Professional –

Video, video, video! I’ve been saying this since 2013, ha! Seriously, 2018 is definitely all about video content marketing… and now especially with Instagram’s new video hub about to launch. But, it can be a challenge if you’re new to the game. My good friends at Animatron share some super helpful tips here on how you can make professional videos quickly and easily.

Animatron is the parent company of – my favorite video creation tool that has 200 million premium assets (photo & video clips). And you can create multiple formats at once (square, landscape, portrait, Story, etc.). Friends of Mari can get 30% off any annual plan with code WXA_30SMITH at

Related: 3 Social Video Marketing Tools to Grow Your Business

3. 9 Step Guide to Creating a Facebook Ads Funnel – via

You don’t need a large ad budget to be successful on Facebook. With advanced customization options, you can create tailored campaigns, connecting with your potential customers at every stage of their journey. Check out this excellent guest blog post by Shane Barker. 

Facebook Video Marketing webinar

I recently teamed up with my longtime friends at AdEspresso to lead a webinar about Facebook Video Marketing. You can catch the replay here.

P.S. Stay tuned for a fabulous new 3-part free gift I’m giving away… Mari Smith’s Facebook Video Marketing Success Kit!

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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