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Highlights And Top Tweets From HubSpot’s Annual INBOUND Conference – #INBOUND18

Top marketing automation platform, HubSpot just held its annual epic convention called INBOUND in Boston, MA last week. HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006.

Each year, INBOUND attracts an even larger crowd and 2018 was certainly no exception. #INBOUND18 boasted a whopping 24,000 attendees from all over the world! The growth trajectory for HubSpot and INBOUND has been incredible. I recall just 14,000 attendees in 2015!

INBOUND is one of my favorite industry conferences. It’s extremely well organized. The caliber of speakers and sessions is always high. The range of topics is always diverse and on point. The celebrity headliners are always knowledgeable and terrific speakers with mass appeal that I personally want to see anyway!

I loved Brené Brown’s keynote twice at INBOUND over the past few years. Along with Michelle Obama last year and Deepak Chopra, Shonda Rhimes, Scott Harrison and Chimamanda Ngozi Adichie this year.

PLUS, HubSpot keeps coming up with ways to think outside the box. How refreshing to see dedicated spaces for prayer, meditation, no sweat yoga, massages and more!!

The Most Influential #INBOUND18 Twitter Users

This was my fourth year in a row speaking at INBOUND, leading two sessions on Facebook marketing. I’m delighted to be the #1 highest impact contributor to the #INBOUND18 hashtag on Twitter, clocking up 124 million impressions. Wowee! Screenshot below from TweetBinder. See the Twitter report for #INBOUND18.


The Top 20 Highest Impact #INBOUND18 Twitter Users

Top 20 pulled from the hashtag analysis report from Metricool – embedded below.

  1. @marismith 124M
  2. @deepakchopra 52M
  3. @hubspot 33M
  4. @larrykim 20M
  5. @inbound 17M
  6. @dharmesh 8.8M
  7. @byshondaland 8.3M
  8. @genepetrovlmc 8.2M
  9. @shondarhimes 7.1M
  10. @isocialfanz 6.8M
  11. @aiaddysonzhang 6.5M
  12. @ELTIEMPO 6.4M
  13. @HollyChessman 6.1M
  14. @GuyKawasaki 5.8M
  15. @Pistachio 5.4M
  16. @MikeSchiemer 5.4M
  17. @dgingiss 5.0M
  18. @SEMrush 4.1M
  19. @briansolis 3.7M
  20. @keenan 2.4M

Kudos also to the top ten MOST ACTIVE tweeters (contributors with the highest number of tweets): @hollychessman, @inbound, @aiaddysonzhang, @genepetrovlmc, @ohmyjet, @cgritmon, @stephcasstevens, @dgingiss, @the_chrisbryant and yours truly!

The #INBOUND18 hashtag generated 37,806 tweets with what TweetBinder calls an ‘economic value’ of $902,017. Wow, amazing to see the impact/impressions of my tweets during INBOUND18 amount to over $200k. 😉


See how TweetBinder calculates the economic value of a user and the economic value of tweets. Granted, the numbers are somewhat arbitrary. But, certainly gives some sense of each contributor’s value they brought to a hashtag. 😉

For a number of terrific highlights, I’ve spotlighted a few of my favorite tweets & most popular tweets below:

Day #1 – Tuesday, 5th September

I streamed Deepak Chopra’s opening keynote to my Facebook personal profile. I’ve been following Deepak’s body of work for many years and am a big fan. The beginning of Deepak’s keynote, I was a tad worried it was not going to be a fit for 24,000 marketers/business people, ha! But it quickly became very relevant and I was optimistic that Deepak gave everyone some key takeaways we could all implement straight away… such as the Six Pillars of Physical Wellbeing.

Day #2 – Wednesday 5th September Mixer!

My friends at hosted a fun VIP mixer  at their offices just a few minutes walk from the BCEC. We had a blast and got a sneak peek at one of’s new features — the ability to add STICKERS to your videos.

Day #3 – Thursday 6th September

Day #4 Friday 7th September

Check out this fabulous #INBOUND18 roundup posts as well:

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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