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Facebook Marketing Hidden Gems, Awesome Instagram Stories & More: The Social Scoop 8/16/17

By Mari Smith | August 14, 2017

I tested out the new Facebook Live Stories today. If you haven’t tried it yet – or don’t yet have access – Live Stories on Facebook is available only on personal profiles and as soon as you end the Live broadcast, the video disappears. Hm, what’s the point, right? Well, that’s how Instagram Stories first started out and…

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The Social Scoop cover Aug 9 2017

How to Make a Facebook Cover Video, Facebook Ad Types & More: The Social Scoop 8/9/17

By Mari Smith | July 30, 2017

Facebook Updates – here’s a selection of updates from my recent roundup post on my Facebook Page (embedded below). News about Facebook Stories, the Groups mobile app, video re-shares, mobile site loading time, and more. Facebook Tests Live Stories On Mobile Stories do not seem to be catching on among Facebook users by the same gusto…

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What Marketers Need to Know About Facebook’s New Ad Metrics & More: The Social Scoop 7/26/17

By Mari Smith | July 26, 2017

Today is a big day at Facebook! It’s the company’s Q2 2017 Earnings Call. This usually means there’s a flurry of activity around what some of the Facebook Ad Revenue announcements mean. For example, Facebook has been warning investors for the past year that its ad revenue growth would slow “meaningfully” in 2017… because the company is running out…

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10 Effective Facebook Ad Examples, 32 Inspiring Email Campaigns & More: The Social Scoop 7/18/17

By Mari Smith | July 17, 2017

Wow, a busy week for Facebook – here’s a roundup of recent Facebook updates and changes you may want to know about: Facebook Cover Videos – this feature has now been rolled out to all business pages globally via desktop only. Take a look at my example cover video with lots of great video ideas in the comments, too! Facebook…

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Facebook Influencer Marketing, Free Video Creation Tools & More: The Social Scoop 7/11/17

By Mari Smith | July 10, 2017

I’m sure you’ve heard by now… the epic ‘Jayden K. Smith’ hacker warning storming the world on Facebook Messenger is a total hoax. (It’s actually been doing the rounds since 2009, eeks!) I got a few of the messages myself the other day and promptly looked into the matter, then posted a PSA my personal profile… which…

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Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17

By Mari Smith | July 5, 2017

For my friends in the US, I trust you had a wonderful 4th of July celebration. I enjoyed a fun party on the 3rd and streamed the fabulous firework display on Facebook Live – it was actually to celebrate Oceanside, California’s 129th anniversary and we had a bird’s eye view. Hehee!   Last Friday, I gave a talk on The…

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How Facebook is Becoming a Local Search Player, Email Campaign Ideas & More: The Social Scoop 6/29/17

By Mari Smith | June 27, 2017

Greetings! Today is my last day in Beautiful British Columbia, Canada! Wow, I’ve been on the road now for 11 days straight, with multiple events. I fly from Vancouver back home to San Diego, CA this morning… and the song that keeps going through my head? SCHOOL’S OUT for summer… by Alice Cooper. Ha!  Unless something…

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Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17

By Mari Smith | June 19, 2017

Greetings from Beautiful British Columbia, Canada! Wowee, I’m so happy to be back in the country of my birth and childhood. I’ve had a long trek and had to deal with a number of delays, and one extra unplanned night in Vancouver due to missed connecting flights, Ugh! But, as the longest day of the…

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5 Things Affecting Your Facebook Ads’ ROI, The Right Contest Wording & More: The Social Scoop 6/13/17

By Mari Smith | June 14, 2017

Not too many Facebook updates to report this week… just news of an epic Facebook Groups Community Summit event happening in Chicago on June 21-23, 2017, featuring Mark Zuckerberg, Chris Cox and other key staff. It’s an all-expense paid event and Zuckerberg will be streaming his part live on his profile @zuck. It’s been amazing to…

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The Social Scoop

Facebook Marketing: What SMBs Need to Know, Managing Multiple Pages & More: The Social Scoop 6/6/17

By Mari Smith | June 6, 2017

A few quick Facebook updates this week: Facebook now lets you add any posts to an album: photos, videos text updates, and check-ins. Could this be Facebook striving to compete with the newly revamped Google Photos?! Facebook is quietly testing a ‘Hello’ button (to replace the Poke?!)… hm, Lionel Richie? or Adele? Hello? haha. Seriously, I…

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