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Mari’s Blog

5 Sale-boosting Facebook Ad Features, Digital Marketing Mistakes to Avoid & More: The Social Scoop 9/13/17

By Mari Smith | September 13, 2017

Facebook introduced a sweeping change to its self-serve ad buying tools this week: a merger of Power Editor and Ads Manager. Plus, deeper integration of Instagram ads inside Ads Manager, including using Facebook Canvas in Instagram Stories ads and vice versa – Instagram Stories can now be used as Facebook Ads. Fun fact – did you know? Facebook owns six of the…

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Facebook Leading Brands Towards Video, Improving Messenger Interactions & More: The Social Scoop 9/7/2017

By Mari Smith | September 4, 2017

Facebook has offered to pay ‘hundreds of millions‘ of dollars to record labels and music publishers which will allow Facebook users to includes songs in videos they upload. This is great news! If you’ve every uploaded a video to Facebook, or streamed a Live broadcast, only for it to be taken down later because you…

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Facebook Video Engagement, Increasing eCommerce Sales & More: The Social Scoop 8/30/17

By Mari Smith | August 28, 2017

Here’s a short list of important Facebook updates I’ve selected for you this week: Facebook Camera Updates The Facebook Camera now allows capturing in 360 (basically very similar to the Pano feature on your phone!). Plus, your personal profile cover photo can be 360 (coming to Pages, too). Facebook Stories Updates Facebook Stories keeps evolving fairly quickly – if…

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The Social Scoop cover Aug 23 2017

Facebook Ads Copy Tips, Messenger Ads, Content Repurposing & More: The Social Scoop 8/23/17

By Mari Smith | August 20, 2017

Just a few Facebook updates to report today: Facebook Marketplace will soon feature daily deals from eBay, cars for sale by local auto dealers, real estate listings, ticket sales, products by featured retailers and more. Facebook continues to make updates as part of its Journalism Project and mission to reduce ‘fake news.’ Zuck posted an update today stating…

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Facebook Marketing Hidden Gems, Awesome Instagram Stories & More: The Social Scoop 8/16/17

By Mari Smith | August 14, 2017

I tested out the new Facebook Live Stories today. If you haven’t tried it yet – or don’t yet have access – Live Stories on Facebook is available only on personal profiles and as soon as you end the Live broadcast, the video disappears. Hm, what’s the point, right? Well, that’s how Instagram Stories first started out and…

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The Social Scoop cover Aug 9 2017

How to Make a Facebook Cover Video, Facebook Ad Types & More: The Social Scoop 8/9/17

By Mari Smith | July 30, 2017

Facebook Updates – here’s a selection of updates from my recent roundup post on my Facebook Page (embedded below). News about Facebook Stories, the Groups mobile app, video re-shares, mobile site loading time, and more. Facebook Tests Live Stories On Mobile Stories do not seem to be catching on among Facebook users by the same gusto…

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What Marketers Need to Know About Facebook’s New Ad Metrics & More: The Social Scoop 7/26/17

By Mari Smith | July 26, 2017

Today is a big day at Facebook! It’s the company’s Q2 2017 Earnings Call. This usually means there’s a flurry of activity around what some of the Facebook Ad Revenue announcements mean. For example, Facebook has been warning investors for the past year that its ad revenue growth would slow “meaningfully” in 2017… because the company is running out…

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10 Effective Facebook Ad Examples, 32 Inspiring Email Campaigns & More: The Social Scoop 7/18/17

By Mari Smith | July 17, 2017

Wow, a busy week for Facebook – here’s a roundup of recent Facebook updates and changes you may want to know about: Facebook Cover Videos – this feature has now been rolled out to all business pages globally via desktop only. Take a look at my example cover video with lots of great video ideas in the comments, too! Facebook…

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Facebook Influencer Marketing, Free Video Creation Tools & More: The Social Scoop 7/11/17

By Mari Smith | July 10, 2017

I’m sure you’ve heard by now… the epic ‘Jayden K. Smith’ hacker warning storming the world on Facebook Messenger is a total hoax. (It’s actually been doing the rounds since 2009, eeks!) I got a few of the messages myself the other day and promptly looked into the matter, then posted a PSA my personal profile… which…

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Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17

By Mari Smith | July 5, 2017

For my friends in the US, I trust you had a wonderful 4th of July celebration. I enjoyed a fun party on the 3rd and streamed the fabulous firework display on Facebook Live – it was actually to celebrate Oceanside, California’s 129th anniversary and we had a bird’s eye view. Hehee!   Last Friday, I gave a talk on The…

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