Facebook Still Offers A Huge Opportunity For Video Marketing

Facebook Still Offers A Huge Opportunity For Video Marketing

Facebook still offers an incredible opportunity for marketers, especially when it comes to VIDEO MARKETING. Facebook [Watch] is right now where YouTube was 8-10 years ago in terms of establishing your own TV-like channel!! Are you publishing more video content?

Facebook is looking for more episodic content and appointment television. That is, you go live and/or publish your video content on the same day and time each week.

If you haven’t already, be sure to let Facebook know you’re interested in having your own show on the Watch Platform. Currently only available in the US. To apply, fill out this form.

Video created using Animoto, awesome and easy video creation tool.

The Easter Bunny is here! Get 20% off any new Animoto Professional or Business subscription. Go to animoto.com/business and use promo code “marchgladness18.” Expires end March 31, 2018.

Video footage from my Facebook session at Social Media Marketing World 2018, “The Future of Facebook: What Marketers Need To Know for 2018 and Beyond.”

Easy Video Creation

You don’t always have to be camera ready to go live on Facebook or do camera-facing video content. You can create about 80% of your video marketing content as recorded video using a fabulous tool like Animoto – with your own existing photo or video assets, or add in royalty free assets.

Here’s a screenshot of the simple drag and drop storyboard editor that I used to create the video above:

animoto_marismith_episodiccontent

When The Marketers Move In, The Members Move Out

One of the quotes I’m most known for is:

When the marketers move in, the members move out. The secret, therefore, to social media success is to act, and think, and feel, and behave like a member FIRST. A member first, and a marketer second. ~Mari Smith, Author of The New Relationship Marketing 

I first said this in 2007, around the time that Facebook opened its doors to third party app developers. I was speaking at a social media conference in Seattle, WA and there was a flurry of excitement among app developers. It was also right at the time that Facebook launched “Beacon” on November 6, 2007 with 44 partner websites. Amid the flurry of excitement, there was also trepidation about privacy and major pushback from users.

Since I joined Facebook on May 4th, 2007, I’ve always had a ‘foot in both camps’ – that is:

1) an avid personal user and champion for fellow users,

and

2) an avid marketer/business user and avid champion for fellow marketers and business users.

But, as marketers on Facebook, we *always* have to respect the user experience.

As soon as content gets pushy, pitchy, disrespectful of the user experience, encroaching on privacy and poorly targeted (irrelevant), Facebook fatigue quickly sets in among users and they will unlike your page, hide your ads, hide your content and even report as spam. Read more on this Facebook post

Video created using Animoto, awesome and easy video creation tool.

The Easter Bunny is here! Get 20% off any new Animoto Professional or Business subscription. Go to animoto.com/business and use promo code “marchgladness18.” Expires end March 31, 2018.

Video footage from my Facebook session at Social Media Marketing World 2018, “The Future of Facebook: What Marketers Need To Know for 2018 and Beyond.”

Animoto and I also teamed up to make this fun ‘Boomerang’ effect video meme that I published on Instagram:

Mari Smith

Forbes Top Social Media Power Influencer | Facebook Marketing Expert | Globe-trotting Speaker, Author | 'Mari like Ferrari' | Bubbly Scottish-Canadian!

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