Skip to content

Facebook And Instagram Video Updates, New Video Contest To Celebrate

Facebook and Instagram are going ALL IN on video! Facebook just unveiled numerous new video tools for Creators at its first ever Creator Day held on June 19th, 2018 in Los Angeles. Tools include:

  • Add interactive polls, quizzes, challenges and gamification to both Live and VOD
  • More videos added to the Watch Platform (not just shows)
  • Top Fans feature rolling out to more Pages
  • Video template for Pages
  • Creator App for Android now available globally
  • Apply for the Rights Manager tool
  • New Brand Collaboration Manager – brands and creators, register your interest!
  • Ad breaks coming to more creators
  • Fan subscriptions ($4.99 USD/mo) expanding to more creators
  • Paywall coming to Facebook groups ($4.99-$29.99 USD/mo)
  • Facebook for Creators Launchpad – creators can apply to get cash bonuses

PLUS, Facebook Stories for Pages are coming to desktop

And, autoplay video ads are coming to Messenger. (This was inevitable! Marketers rejoice. Users grumble.)

More info in my Facebook Live below:

NEW! IGTV Instagram TV App

Earlier today, Instagram announced it reached one billion monthly active users.

And, the much-awaited big news is that Instagram now has a standalone video app for watching long-form vertical video, simply called IGTV. The app will be accessible via a tab inside the flagship Instagram app as well.

Just like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. ~Kevin Systrom, Co-Founder & CEO of Instagram

IGTV will be rolling out globally over the next few weeks on Android and iOS.

See more on this Facebook video by Instagram below… or this streaming vertical video on Instagram of Kevin Systrom’s presentation at the launch event. (Uh, the Instagram embed code wouldn’t work for me on the video, Lol! Hopefully you can click through and watch the video.)

Epic Facebook Video Contest!

To celebrate Instagram’s new IGTV Video App and Facebook’s New Video Tools for Creators just launched, I’m teaming up with my friends at to launch a fun video contest!

Using, you can easily repurpose your videos into 15-20 second Story format and 15 second – 10 minute vertical format for Instagram’s new IGTV!!

To enter for a chance to win fabulous prizes, just go to this Facebook post and leave a comment. Ideally, answer this question in the comments on the post: What is your #1 challenge with creating video content?


One lucky winner will receive a Ultimate Plan for a year + $1,000 worth of premium clips, sounds and images. Total value = $3,500+ is an amazing video creation tool with over 200 million premium assets (photos and video clips) + create multiple video formats at once. All friends of Mari Smith can get 30% off any annual plan at – use code WXA_30SMITH.


Mari Smith Pro Live Video Kit by iOgrapher. Includes a smartphone case, selfie diva light, mini tripod, small lav microphone, lenses and more. Value = $269

mari smith iographer kit


Awesome Selfie Stick by Yoozon with Bluetooth, Extendable Stick, Wireless Remote and Tripod Stand. Value = $22 each


This contest is open to all through midnight Pacific time on July 1st, 2018.

How to enter: ALL comments on THIS Facebook post constitute an entry. Ideally, answer this question on the Facebook Post: What is your #1 challenge with creating video content?

Five winners’ names will be drawn at random and winners will be contacted on July 2nd, 2018.

No purchase or payment of any kind is necessary to enter or win this contest.

All federal, state, and local laws and regulations apply.

This promotion is in no way sponsored, endorsed, administered by or associated with Facebook or Instagram.

This contest is brought to you by and Mari Smith International, Inc. 

Find out more about

Video maker |

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

More Posts - Twitter - Facebook - LinkedIn

Scroll To Top