Did Cambridge Analytica Get Your Facebook Data? You’ll Find Out Soon
Facebook released an updated estimate on April 4, 2018 stating that the information of up to *87 million* people (not the original 50 million) — mostly in the US — may have been improperly shared with Cambridge Analytica. *** UPDATE: 4.10.18 @ 9:45am PT. You can check whether your Facebook information was shared with Cambridge Analytica…
Read More
Facebook Still Offers A Huge Opportunity For Video Marketing
Facebook still offers an incredible opportunity for marketers, especially when it comes to VIDEO MARKETING. Facebook [Watch] is right now where YouTube was 8-10 years ago in terms of establishing your own TV-like channel!! Are you publishing more video content? Facebook is looking for more episodic content and appointment television. That is, you go live…
Read More
Working with Recent Facebook Updates, Driving Meaningful Group Interactions & More: The Social Scoop 3/14/18
Have you shifted your Facebook marketing strategy in recent weeks? Since Mark Zuckerberg announced the sweeping change to the news feed algorithm back on January 11th, there’s been a wide variety of responses out there. I’ve seen everything from recommendations to stop publishing content on Facebook altogether, to only using your personal profile and groups.…
Read More
Facebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18
Facebook has sure been in the news a lot lately. Here’s a roundup of several topics that have caught my attention in the past week or so… The scary Wired magazine cover of Zuck with a very bruised face (artist’s photo-illustration). Yikes. It’s a super long article, revealing insights from 51 current and former Facebook employees that paints a…
Read More
Facebook PPC Success, Creating Quality Video Content & More: The Social Scoop 02/03/18
On January 31st, Facebook held its Q4 2017 Earnings Call and beat Wall Street’s expectations with $12.97 billion in revenue. Amazing. The earnings seemed to mitigate any negativity around a significant decline in daily usage. Just after the earnings were released, and before the actual earnings call, Mark Zucerkberg announced on his profile: “…we made changes that reduced time…
Read More
3 Major Facebook Announcements, How Facebook Video Ad Watch Times Vary & More: The Social Scoop 1/20/18
Wow, it’s been quite a whirlwind of activity lately! In the first three weeks of the year, Facebook and company CEO, Mark Zuckerberg made three big announcements. What does it all mean? (Hint: it’s all about Facebook becoming a major player in the digital streaming TV industry.) I discuss the collective impact of these three Facebook announcements on my Page. Here’s…
Read More
Lessons from Top 2017 Social Media Posts, Video Marketing Trends for 2018 & More: The Social Scoop 1/9/18
This is going to be a very active and exciting year for all things Facebook. Just today, my friends at Cheddar TV broke the news about Facebook’s launch of a new video chat device called “Portal” that will retail for $499. #CheddarScoops Exclusive: Facebook is diving into the home device market with a video chat product named “Portal” that…
Read More
Facebook Engagement Bait, Local Facebook Marketing Ideas & More: The Social Scoop 12/28/17
In my last issue of The Social Scoop, I talked about Facebook’s recent announcement about giving videos even more priority in the News Feed… particularly videos that people search for and return to watch from the same publisher week after week. Since then, Facebook introduced another change to the News Feed ranking algorithm… this time demoting certain types of…
Read More
The Top Facebook Content of 2017, Facebook Custom Audiences 3x More Effective, & More: The Social Scoop 12/17/17
Facebook recently announced that VIDEOS will get (more) PRIORITY in the News Feed when they meet one or both of these two criteria: Videos that people proactively SEARCH for and/or visit a Page to find, and Videos that people RETURN to watch from the same publisher or creator week after week. What does Facebook’s latest News Feed algorithm…
Read More
Facebook to Test Pre-roll Video Ads, New Tools for Social Good & More: The Social Scoop 12/8/17
Here’s a few of my favorite Facebook news items and updates, along with my usual weekly top three articles below: Facebook’s 2017 Year In Review – I was heartened to see that International Women’s Day was the No. 1 most talked about moment in 2017, doubling from last year, with people around the world talking, sharing…
Read MoreTHE SOCIAL SCOOP NEWSLETTER & FACEBOOK GROUP
Get Mari’s Best Tips In Your Inbox… and on Facebook!
There’s a reason Mari earned the moniker, ‘The Queen of Facebook!’ Make sure you stay on the cutting edge of what’s working and what’s not when it comes to the Facebook family of apps, including Instagram, Messenger and WhatsApp.
Join Mari’s Social Scoop Group on Facebook + receive Mari’s weekly inside scoop email newsletter.
