Posts Tagged ‘Social Media’
3 Facebook News Feed Changes: What Marketers Need To Know
Three more Facebook changes to get our arms around this week! Facebook is constantly fine-tuning the super-complex algorithm that determines the highly customized and personalized mix of content displayed in News Feeds. Each of the 1.44 Billion users sees a unique version of News Feed — it’s mind-boggling, right? The latest News Feed tweaks may also…
Read MoreSocial Media Simplified: 8 Types and How Each Can Benefit Your Business
If you’ve ever struggled to properly explain social media to non-users, or even the C-suite of companies, you’re bound to enjoy our featured article this week from our friends at HootSuite. The definition of social media is in a state of constant flux. Popular social relationship platform with 10 million users, HootSuite, says one of their favorite…
Read More7 Types of Facebook Video to Help Increase Engagement
2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing. First, autoplay videos started appearing regularly in our Facebook News Feed. The on-screen automatic movement instantly catches our eye, and is a highly effective way to grab the attention of your…
Read More10 Essential Rules For Effective Facebook Marketing
Facebook marketing is an essential part of your social media mix. This week’s lead article covers several excellent “rules” for effective marketing on the world’s #1 social network. PLUS, take a look at the notes I typed up from the opening keynote by Mark Zuckerberg and team at the 6th annual f8 Facebook Developer Conference!…
Read MoreHow To Write Perfect Headlines for Your Social Media Posts
Copywriting is one of the TOP skills needed for social media success. Every post, tweet or status update is… a headline! Crafting a compelling headline is the first step in getting your social media posts read. Without one, many readers might skip over your content. “On the average, five times as many people read the…
Read MoreHow Often Should You Post On Facebook, Twitter, Pinterest, Instagram?
One of the most common social media questions I hear is, ‘How often should I post on Facebook, Twitter, Instagram, etc.?’ If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely. So how much is just right? Really,…
Read MoreHow To Create A Social Media Strategy for Lead Generation: The Social Scoop Issue 139
So many businesses use the “spray and pray” approach to social media marketing — just publishing content and hoping for conversions. Or, I also see a lot of businesses that approach social marketing as a simple line item on a to-do list: “There, I’ve ‘done’ social, let’s move on to the next thing,” they say. Well,…
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