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Social Scoop November 18 2016

How To Expand Your Facebook Engagement, Improve Content Quality and More: The Social Scoop 11/18/2016

By Mari Smith | November 18, 2016

Greetings! This week’s exciting updates from Facebook include the NEW Engagement Custom Audiences — allowing you to (re)target people who have engaged with your Page or posts or messaged you. Take a look at my post with marked up screenshot. It’s a popular feature; this post has well over 500 shares so far, and all…

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Facebook Analytics, Email List Building via Facebook Ads and More: The Social Scoop 11/11/2016

By Mari Smith | November 12, 2016

Greetings from Boston! I’m here teaching Facebook marketing at HubSpot’s annual INBOUND event… this year, there are approximately 19,000 attendees. Wowee! There were sessions featuring actress/singer Anna Kendrick being interviewed by Randi Zuckerberg (Mark’s sister). Plus, keynotes with Serena Williams and Alec Baldwin, to name a few. Check out the hashtag #INBOUND16. As always, there…

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How to increase Facebook engagement

10 Proven Ways To Increase Your Facebook Reach and Engagement for Free

By Mari Smith | November 9, 2016

Do you wish more people interacted with your Facebook posts? Looking to improve your Facebook news feed exposure? The more likes, comments, and shares you have on your page posts, the more likely your Facebook content will be seen. In this article, you’ll discover ways to increase engagement on your Facebook business page posts. 1.…

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Business Storytelling Ideas, Successful Facebook Strategies & More: The Social Scoop 11/4/2016

By Mari Smith | November 4, 2016

Greetings, Friends! First, Facebook held its Q3 Earnings Call on Wednesday and, yet again, reported astounding numbers! Over $7Bn in revenue; 1.8M active users, Facebook Live has grown 4x since May and Instagram stories now has 100M daily users. Plus, a new fun (Snapchat-esque?!) camera is coming to Facebook. For more details on the Call, see…

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Social Media Imagery Editing Tools

Shutterstock Editor, Adobe Spark Post & Canva: A Side-by-Side Comparison of Social Media Image Editing Tools

By Mari Smith | October 28, 2016

Creating stellar social media content used to require not only paying for Photoshop, but the graphic design skills to go along with it. This used to create a big challenge for SMBs and smaller brands that did not have a graphic designer at their disposal, but thanks to the emergence of some incredible tools, businesses…

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How to Increase Facebook Engagement, Amplify Brand Reach with Live Streaming & More: The Social Scoop 10/28/2016

By Mari Smith | October 28, 2016

Greetings from Louisville, Kentucky! I’m in KY for the US launch of my beauty company clients this weekend. Wow, what a whirlwind couple of weeks it’s been. (I confess, we missed last Friday’s issue of The Social Scoop due to my being MIA last week!) My family reunion in Scotland was amazing; what a treat…

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personal facebook fan page

Should You Merge Your Personal Facebook Account with Your Fan Page?

By Mari Smith | October 19, 2016

A few days ago, my friend Mark Joyner posed the following question to his Facebook audience: The case for and against merging your personal facebook account with your fan page … (Seriously considering doing it for real now. Can anyone talk me out of it?) The case for and against merging your personal Facebook account…

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Facebook Tips for WordPress, Cover Images that Convert and More: The Social Scoop 10/14/16

By Mari Smith | October 14, 2016

Greetings from the skies! Wowee, I’m jet setting big time this month. Today is the start of many weeks on the road. It’s exciting; at the same time, I really need to *pace* myself! 🙂 First, I’m keynoting my beauty client’s official UK launch in London this weekend, then I head up to Scotland for…

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9 Tips for Better Facebook Video Ads

By Mari Smith | October 12, 2016

This article was originally published on Social  Media Examiner. Are you creating video ads for Facebook? Wondering how you can make stronger video ads? Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content. In this article, you’ll discover nine ways…

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Elements of Irresistible Content, Video Tools and How to Use Instagram Hashtags: The Social Scoop 10/6/16

By Mari Smith | October 7, 2016

Greetings from lovely Lake Arrowhead! As you likely know by now, I’m a BIG fan of video, video, video when it comes to effective social media marketing… especially on Facebook. I’m so enjoying taking BlueJeans Primetime multi-person video conferencing via Facebook LIVE for a test drive. The company will shortly reveal their pricing model and…

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