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Generate Captions on Facebook Videos, Save Time Creating Content & More: The Social Scoop 1/13/17

By Mari Smith | January 13, 2017

It’s been another big week for Facebook Live updates. Check out this post with a summary of six exciting new features, including: The ability to GO LIVE on Facebook from your web browser (laptop or desktop), Facebook Live Contributor Role for fan Pages (designate specific friends/people to go live on your Page, Video metrics for…

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The Ultimate Guide to Facebook Engagement, Social Media Strategy, & More: The Social Scoop 1/6/17

By Mari Smith | January 4, 2017

Woohoo! Happy New Year! First, CONGRATS to our four lucky contest winners! I recently ran this fun contest on my Facebook Page, sponsored by Animoto, the fab video creation tool. These 3 folks each receive an Animoto Hoodie: Nancy Alexander, Ladybug Wreaths Dan Salder, Holistic Revolution Shereen Daly, Independent Diamond Beachbody Coach And, our Grand…

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Using Facebook Marketplace Effectively, Content Marketing Development & More: The Social Scoop 12/30/16

By Mari Smith | December 30, 2016

Happy New Year! ak justI hope you are enjoying a fabulous bre now… as I write this, it’s almost New Year and I am SO excited to welcome 2017. New Year’s Eve is called “Hogmanay” in Scotland and us Scots sure love to celebrate for several days at this time of year. In fact, Edinburgh…

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Instagram Saved Posts, Social Media for eCommerce and More: The Social Scoop 12/23/16

By Mari Smith | December 21, 2016

Seasons greetings! I hope you’re already away from your desk now and enjoying a most marvelous Holiday Season. However you celebrate, I wish you a truly enjoyable, meaningful and special time with loved ones. From my heart to yours, I just want you to know how much I appreciate you! Just to keep you in…

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How To Create Professional Videos for Facebook

How To Create Professional Facebook Videos In Minutes For Free

By Mari Smith | December 15, 2016

Video gets the most reach and engagement on Facebook. I recently co-lead a webinar with my friends at BuzzSumo – they analyzed over 800 million Facebook posts in 2016. Videos get a much higher average number of shares than any other type of post. Yet, after studying 16 million posts (and 100,000 brands), my friends…

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Drive More Traffic From Your Facebook Page, Social Media No-Nos and More: The Social Scoop 12/16/16

By Mari Smith | December 14, 2016

Wow, what a week for LIVE video broadcasting! Facebook introduced Live 360 with a debut broadcast by National Geographic from the Mars simulator in the Utah desert. I must say, I watched the whole thing and loved it. Host, Cara Santa Maria, did a fabulous job. Twitter unveiled the ability to broadcast live seamlessly, right…

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10 Facebook Marketing Tips To Increase Holiday Sales

By Mari Smith | December 14, 2016

Ho, ho, ho! The holidays are right around the corner, but it’s not too late to maximize the last push of 2016. Regardless of your holiday marketing plan, these tips can help you see more of a return on your efforts. Just a few tweaks can make a big difference! In this article, you’ll discover…

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Facebook Ads That Actually Work (and why), The Facebook Funnel and More: The Social Scoop 12/9/2016

By Mari Smith | December 9, 2016

Greetings, friends! How are your Holiday marketing campaigns doing so far? With the biggest retail time of the year for most businesses, it’s perfect timing to ramp up your offers and really take advantage of the great targeting features that both Facebook and Instagram offer. Facebook rounded up useful tips to help increase your year-end…

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Holiday Facebook Ads That Convert, How to Get Social Media Results and More: The Social Scoop 12/2/2016

By Mari Smith | December 2, 2016

Happy December to you! ‘Tis the season to be jolly! Have you thought about making a special holiday greeting video for your staff and/or customers? It’s super easy with Animoto! Fun & Professional Holiday Greeting Videos I created this fun Thank You video for my fabulous team + our friends this week in honor of…

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mari smith the social scoop

Content Marketing in 2017, Traffic Driving Imagery and More: The Social Scoop 11/24/16

By Mari Smith | November 24, 2016

Greetings! Here’s wishing a very HAPPY THANKSGIVING to all my U.S. friends. 🙂 On Facebook, have you seen the newest layout on your Page with sections in the middle column? I recommend you double check the new layout on desktop and ensure the sections are all in the order that you prefer. For instance, the default…

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