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How To Expand Your Facebook Engagement, Improve Content Quality and More: The Social Scoop 11/18/2016


This week’s exciting updates from Facebook include the NEW Engagement Custom Audiences — allowing you to (re)target people who have engaged with your Page or posts or messaged you.

Take a look at my post with marked up screenshot. It’s a popular feature; this post has well over 500 shares so far, and all organic. Love that!

In other news, Facebook and Instagram just unveiled a unified inbox – coming soon. Wow, this will be another welcome feature for businesses, allowing you to better manage communications across both platforms.

Also, Facebook just announced a, uhm, bug in some metrics… organic daily page reach. See the full update here on Facebook’s blog. And this article on Facebook says it miscalculated more metrics, but it’s telling advertisers not to worry. Hm.

Next, let’s look at this week’s top 3 articles we’ve selected for you:

1. 12 Effective Ways To Expand Your Facebook Engagement via

If you consider the number of people on Facebook, it’s easy to decide that it needs to be part of your marketing plan. But declining reach (and with it engagement) can be discouraging. (No to mention bugs in metrics!!) In this post you will find detailed suggestions to expand your engagement that go beyond the usual “use visuals” advice. Enjoy!

2. Surviving Content Shock: Why it’s Quality Not Quantity that Counts via

What is content shock? Mark Schaefer wrote about this back in 2014 and it refers to that point when there is so much content being created that it goes beyond our ability to consume it. The solution to this is not creating or sharing more, but rather more creative, interactive, and high quality content. YES! Amen.

3. 9 Facebook Marketing Features You Need To Know In 2017 via

As the end of the year approaches, and we begin to plan for next year, it’s important to take note of all of the new and improved features that Facebook has added. By knowing about these and how they can benefit your business, 2017 can be even more amazing!

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That’s all for this week’s issue of The Social Scoop. Have an awesome weekend and week ahead.


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Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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