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Video Creation Tools for Creating Fabulous Social Media Content

By Mari Smith | October 4, 2016

I recently posted a round up on my Facebook page of some of my favorite video tools. Creating professional quality videos is challenging, but thankfully, there are a lot of really great (and free!) tools available at our disposal. And for good reason! Over 100 million hours of video are being watched on Facebook every day.…

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Facebook Live on Desktop, Install the New Facebook Pixel, Mobile Facebook Ad Mistakes: Mari Smith’s Top Social Media Stories This Week

By Mari Smith | September 30, 2016

“The Social Scoop” is Mari’s weekly roundup of the top Facebook stories, social media news and trends. This is Issue #220. Native Facebook LIVE video broadcasting is coming to desktop. Businesses of all sizes have an unprecedented opportunity to build their own “TV channel.” Yes, you’ve been able to do that on YouTube for some…

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Facebook Instant Articles Content Marketing

Facebook Instant Articles: Should You Update Your Content Marketing Strategy?

By Mari Smith | September 27, 2016

Adapted from this article originally published on Business.com.  Content is king! This well-worn marketing adage still reflects this fact about online marketing: content remains important and valuable for brands. But now, we can replace that adage with “FAST loading content is king.” Back on April 12, Facebook officially rolled out Instant Articles for all users. Instant Articles’…

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facebook live for desktop

From Palm to Monitor: Facebook Live Video is Coming to Desktop!

By Mari Smith | September 23, 2016

Are you looking forward to Facebook Live Video coming to desktop? “Like Amazon’s Twitch, but for your mom,” says Engadget. Ha! Cute. I would say, Facebook Live via desktop is ideal for media personalities, journalists, public figures, businesses, trainers, speakers, coaches, vloggers (video bloggers), or anyone who is more comfortable in front of a computer versus smartphone.…

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How To Customize Your Facebook News Feed

How to Customize Your Facebook News Feed: What Marketers Need to Know

By Mari Smith | September 15, 2016

This post was originally published on Social Media Examiner.  Do you struggle to keep up with your Facebook news feed? Interested in an easier way to quickly see what’s most important to you? Adjusting your Facebook settings can help you save time, stay on top of trends, and reach more of your audience. In this article,…

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12 Facebook Marketing Tools To Increase Your Reach And Engagement

By Mari Smith | September 13, 2016

Do you use Facebook as part of your social media marketing? Want to step up your game? Although there are many great tools within Facebook, a plethora of tools are available beyond the platform to improve your Facebook marketing. In this article, you’ll learn the advantage of using these tools to achieve increased visibility, reach, engagement and status as…

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How Companies are Succeeding with Video on Facebook – #CMWorld Session

By Mari Smith | September 7, 2016

I just had the great pleasure of leading a Facebook video marketing best practices session at my longtime friend, Joe Pulizzi’s annual conference, Content Marketing World in Cleveland, Ohio. This powerful event features many of the brightest brains in marketing, and offers plenty opportunity to connect with influencers. My popular session, “Social Video: How Companies are Succeeding with Videos on Facebook,” was…

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Facebook's Branded Content Policy

Facebook’s Branded Content Policy: What It All Means for Marketers

By Mari Smith | September 5, 2016

This post was originally published on my Facebook page. Join us there to chime in on the conversation about branded content.  As of September 1st, Facebook began enforcing its Branded Content policy. Non-compliant posts will be removed, and ads will be disapproved for lack of compliance. Currently, only blue checkmark verified pages can publish “branded content.” Will this change?…

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New Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content

By Mari Smith | May 19, 2016

You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated…

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Facebook Live – Top Tips and Predictions from Mari Smith

By Mari Smith | May 5, 2016

Facebook Live is growing in leaps and bounds. Companies that want to be on the leading edge would do well to integrate Facebook Live video into their marketing strategies. Not just content marketing, but also looking ahead into the not too distant future for how you can integrate live video into your social customer care.…

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