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Facebook Ads That Actually Work (and why), The Facebook Funnel and More: The Social Scoop 12/9/2016

Greetings, friends!

How are your Holiday marketing campaigns doing so far? With the biggest retail time of the year for most businesses, it’s perfect timing to ramp up your offers and really take advantage of the great targeting features that both Facebook and Instagram offer. Facebook rounded up useful tips to help increase your year-end sales:

The holiday shopping season continues through the end of the month. Target last-minute shoppers and encourage self-gifting to capture additional sales opportunities. After the holidays, identify your best-performing ads so you can create similar ones next year.

And, if you want to dive in a bit deeper, here’s a great roundup of all the best Facebook business news from November!


Your Facebook 2017 Content Master Plan

If you missed the fabulous free webinar I co-lead last week with my friends at BuzzSumo, you can catch the replay here. BuzzSumo analyzed 800 million+ Facebook posts and presented the data. Then, I walk you through a proven content plan for the coming year! Enjoy!

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Animoto is a great tool for creating professional videos to share on Facebook and other social channels. You can save 20% off a Professional or Business plan by entering the code ‘maricheer.’ New subscribers only. Valid through 12.31.16.

This week’s top 3 articles:

1. 11 Examples of Facebook Ads That Actually Work (And Why) via HubSpot.com

Businesses of all sizes are using Facebook ads to put their company in front of potential customers. But why is it that some get great results and others get little in return? This post shows us 11 ads that work and, more importantly, explains why. There’s so much great information here, you’ll want to save it to refer back to it as a reference!

2. The Facebook Funnel: Create a Social Media Strategy that Converts via V9seo.com

A successful Facebook funnel will help you to take a potential customer from awareness, to consideration and conversion. Doing this requires a solid plan. For each stage of the sales funnel you need to be aware of who you are going after, what type of content you will share and how you will know if it’s working.

For another spin on the Facebook funnel concept, do check out my friend Dennis Yu’s post. Dennis is a highly experienced Facebook ads ninja. 🙂

3. 15 Sources to Find Proven Content Ideas (In 30 Minutes Or Less) via ContentRanked.com

It can be challenging to find interesting ideas for content, yes? Even more so if you’re pressed for time! Well, this post has 15 sources where you can go  (quickly) to find ideas that will work for you. It will certainly come in handy when you have a difficult time coming up with something new.

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That’s all for this week’s issue of The Social Scoop. Have an awesome weekend and week ahead.

On a personal note, it’s the most wonderful time of year… for Holiday parties, singalongs, good cheer, lunch with friends, fun and festivities. YAY! I hope you’re having a blessed December so far.


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Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Jack Stone on December 13, 2016 at 8:19 pm

    Loved this post. Ive had some trouble with FB Marketing and this piece shed some light on it for me.
    Thank you Mari.

  2. Melanie Dunphy on December 10, 2016 at 6:18 am

    Great piece, I love what you’re teaching us all to do (and have been following Dennis Yu for a while now), we’re using both Animoto and slide.ly/Promo for the creation of our marketing videos and video ads and are seeing better and better results from Facebook, for us finally 2017 will see more videos than photo based sponsored posts. Thanks again and enjoy your weekend!

    • Dennis Yu on December 11, 2016 at 10:35 am

      Melanie– thank you!

  3. Andrew M. Warner on December 9, 2016 at 11:42 am

    Hi Mari,

    Thanks a million for including my post on your wonderful Social Scoop. I’m truly honored. Hope you all have an awesome weekend.

    – Andrew

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