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Holiday Facebook Ads That Convert, How to Get Social Media Results and More: The Social Scoop 12/2/2016

Happy December to you!

‘Tis the season to be jolly! Have you thought about making a special holiday greeting video for your staff and/or customers? It’s super easy with Animoto!

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I created this fun Thank You video for my fabulous team + our friends this week in honor of Giving Tuesday, and made a donation on behalf of all 32 people to Girl Force USA, a Foundation dedicated to helping girls grow to be strong, powerful women!

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Animoto is a great tool for creating professional videos to share on Facebook and other social channels. You can save 20% off a Professional or Business plan by entering the code ‘maricheer.’ New subscribers only. Valid through 12.31.16.


This week’s Facebook news

Do you have the new dedicated video News Feed on mobile yet? I just got it the other day and made this quick video tutorial.

I love the row of Facebook Page icons at the top – similar to Instagram Stories! Take note marketers: here’s another great way to create visibility and top of mind awareness. Video, video, video in 2017!!

By summer of 2017, Facebook will ‘run out’ of ad inventory in the main News Feed. That is, the demand will pass the available space. So, Facebook is building a whole new News Feed purely for video! Facebook Vice President for EMEA, Nicola Mendelsohn, said: In five years’ time Facebook “will be definitely mobile, it will be probably all video.”

This week’s top 3 articles:   

1. A Facebook Ads Guide to Conversion for the Holidays via MaximizeSocialBusiness.com

The holidays are a terrific time for businesses to invest in Facebook ads. Of course, you already know there are tons of benefits to using Facebook for marketing, but you should also be familiar with how this busy season differs from the rest of the year. This post explains it and includes helpful tips to improve conversion!

2. 7 Little Tricks To Achieve The Best Results In Social Media via PegFitzpatrick.com

There’s no magic formula that brings instant social media success. But, there are things you can do to improve your results! My friend Peg Fitzpatrick, who is passionate about all things social media, shares seven little tricks that can make a difference in what you accomplish with your efforts.

3. Lead Generation on Facebook: Quality vs Quantity via Driftrock.com

Facebook’s lead generation tool has lots to offer and it can be very effective. It’s tempting, though, to ask as few questions as possible to get the lead. Especially since that keeps costs down. But given the number of people on Facebook who have no plans to buy and are just there to be social, is that the best approach?

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That’s all for this week’s issue of The Social Scoop.

Have an awesome weekend and week ahead.


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Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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1 Comment

  1. Jack Stone on December 13, 2016 at 8:45 pm

    Loved the video Mari!
    I think videos are the new trend now, people don’t want to read long articles anymore, they would rather watch an informative and entertaining video.

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