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Business Storytelling Ideas, Successful Facebook Strategies & More: The Social Scoop 11/4/2016

Greetings, Friends!

First, Facebook held its Q3 Earnings Call on Wednesday and, yet again, reported astounding numbers! Over $7Bn in revenue; 1.8M active users, Facebook Live has grown 4x since May and Instagram stories now has 100M daily users. Plus, a new fun (Snapchat-esque?!) camera is coming to Facebook. For more details on the Call, see this post.

This week, I’m really enjoying the Adobe MAX conference, here in sunny San Diego at the Convention Center. Over 14,000 attendees from around the world are here, ranging from designers to photographers to filmmakers to social media marketers! I love the three free Adobe Spark Post, Video & Page apps.

Check out this ‘over-the-shoulder’ real live demo that I did with Spark Project Manager, Thibault Imbert:

mari smith live facebook

At Adobe MAX conference with 14,000+ attendees! Doing a live demo of the Spark Post, Video & Page apps with Project Manager, Thibault Imbert.

I also did a fun Facebook Live on my personal profile, taking my friends on a tour of the virtual reality Samsung masks, drones, GoPro 360, some of the many sponsors booths.

Next up, please enjoy this week’s top 3 articles we’ve selected for you:

1. Small Business Marketing Ideas: 4 Stories to Tell About Your Business via Spark.Adobe.com

One of the best ways to connect with your audience is with stories. Stories make your business/brand memorable and give consumers a way to identify with what you do. Take a look at the ideas and examples in this post and you’ll likely think of something worth sharing.

2. 5 Brands with Highly Successful Facebook Marketing Strategies via Skyword.com

There’s a lot we can learn from companies that are doing well on Facebook and this post shares examples, ideas and inspiration from five major brands. One thing that stands out: their use of VIDEO!

3. 10 Tips to help your business get the most out of Facebook Live via TechRepublic.com

If you’re using Facebook Live and you’re looking to improve and fine-tune your efforts you’ll find the tips in this post to be very helpful. For example, did you know you can do a practice run? Learn how and iron out any kinks in your broadcast before you go live!

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Coming to Social Media Marketing World?

Discover social media insights from over 180 subject-matter experts at the largest in-person social media marketing conference. Meet me and my team in glorious sunny San Diego, California on March 22nd to 24th, 2017 and learn about the best ways to build your business using Facebook, Instagram, YouTube, Twitter, LinkedIn, and much more! Click here for details.

That’s all for this week’s issue of The Social Scoop. Have an awesome weekend and week ahead.

Next up for Mari’s epic schedule: heading out to Las Vegas on Sunday to lead Facebook training workshops at Kevin Murphy’s epic SUPER.NATURAL hair show at The Wynn. Soooo excited!!! From there, I hop on another plane clear across to Boston to speak at HubSpot’s annual INBOUND conference. I’m so looking forward to meeting many of my peeps there! 🙂


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Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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