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Default Landing Tabs Back – Facebook Apologizes

NEWSFLASH: After yesterday’s disappointing news that Facebook Fan Page Admins could no longer direct non-fans to a default custom landing tab unless they had a minimum of 10,000 fans… in less than 24 hours, Facebook has changed the new “rule” back again.

The same Facebook staffer who made the forum post yesterday updated the forum today with this post:


As of last night, we’ve removed the recently-added authentication requirement for setting custom landing tabs on Pages. The requirement was instituted as part of a Pages quality initiative, and we apologize for the inconvenience this caused to our developer and business community. We are re-investigating the situation, and will not make any further changes without first giving our community standard notice and lead-time.

Thanks for all your feedback,
Matt Trainer

Facebook Developer Network Team

The motive behind this change – and back again – is unclear. But, it’s certainly clear that the ability to direct visitors to your Facebook fan page custom tab can have a direct payoff to the bottom line: wrote today about BrandGlue split testing the efficacy of a landing tab. They found the conversion rate to be 47% with a landing tab and around 23% without. That is a BIG difference!

Phew, at least the thousands of small businesses, developers, consultants and agencies can breathe a sigh of relief that this very important feature has been restored!

I just wonder how much influence Matt has to adhere to “[we] will not make any further changes without first giving our community standard notice and lead-time.” What is standard notice and lead-time?! 😉

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Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Donna Abreu on April 27, 2012 at 10:39 am

    Does anyone know if this is available currently? I do not see the Default Landing Page field on my fan page!


  2. Gloria on February 28, 2012 at 7:42 pm

    Hello Mari,

    Thank your of your wonderful blog…  HOPE with your knowledge can help us.I been looking into the Missing landing tab for more then 2 months now.. no hope for me.. I have no idea what to do ..  I am enclosing an image of what I see, people try to help me and I am so grateful but they keep miss reading me.  I JUST don’t have that option in my permissions, why? 

    Pretty please with a BIG cherry on the top!!!  You are my only solution.  

    Thank you!!!


  3. Arik Bernstein on November 14, 2011 at 9:54 am

    Hi Mari. 

    I am still having some problems with default landind tab; I don’t have the option to change it, can you please let me know how can I fix this? 


  4. Veetil76 on October 13, 2011 at 11:42 am

     I have set up a fan page in Facebook, and want to customize my default landing tab, but for some reason, I don’t have the option to select my default landing tab under Manage Permissions. I can’t figure out why, or how to enable that option. Anyone know?

    • Gloria on February 28, 2012 at 7:44 pm

      I have the same problem.. 

  5. Nizam Thava on June 12, 2011 at 11:41 pm

    has this come back to host us?  i cant find the default landing tab option anymore.  its gone from ‘manage permissions’.  i just spent some time setting this tab up and now i cant force people to it:

    any tips??

  6. MySkinConcierge Ava on July 14, 2010 at 6:33 pm

    What the easiest way to make a landing page for you Facebook page?

  7. Dara Bell on June 12, 2010 at 2:56 pm

    Some strange decision. Poor relationship marketing. If marketing is built on relationships then decisions maybe have to be a bit more final and relations really good. They got 70 million users from being very good at the former, I feel.

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