Facebook for Business
How to Increase Your Online Reviews Using Facebook
Do you have the Reviews feature enabled on your Facebook Page? Are you proactively building your online reviews? Do you have questions about reviews? In this special Facebook Live, brought to you by the Bank of America Small Business Community, I share what you can do online and in stores to get better online reviews,…
Read MoreTop 10 Facebook Video Marketing Questions
I recently teamed up with my good friends at Wave.video to present what we’ve found are the top ten Facebook video marketing questions, along with my answers. Check out the Facebook Live and companion slide deck – both embedded below. I’ve also included all ten questions and brief answers below… Wave.video is an incredibly easy to…
Read MoreSix Important Facebook Updates: What Marketers Need To Know Now
Should businesses abandon Facebook and use other social media platforms instead? One of my audience members asked this very question on a recent Facebook Live broadcast on my Page. My answer is, absolutely not! For SAVVY MARKETERS it is “Business as usual.” You are foolish if you abandon Facebook right now. Granted, if you are a…
Read MoreFacebook News Feed Tests: The Impact on Organic Reach, What Marketers Need To Know
Organic reach on Facebook is so 2012. This is unfortunate, but true. Facebook has long been a ‘pay-to-play’ platform for those businesses serious about optimizing all that the platform offers. Organic reach has been steadily declining from well over 100% on some pages (back pre-2012), to an average of 1-6% starting in 2014. Any business…
Read More12 Facebook Marketing Tools To Increase Your Reach And Engagement
Do you use Facebook as part of your social media marketing? Want to step up your game? Although there are many great tools within Facebook, a plethora of tools are available beyond the platform to improve your Facebook marketing. In this article, you’ll learn the advantage of using these tools to achieve increased visibility, reach, engagement and status as…
Read MoreFacebook’s Branded Content Policy: What It All Means for Marketers
This post was originally published on my Facebook page. Join us there to chime in on the conversation about branded content. As of September 1st, Facebook began enforcing its Branded Content policy. Non-compliant posts will be removed, and ads will be disapproved for lack of compliance. Currently, only blue checkmark verified pages can publish “branded content.” Will this change?…
Read MoreNew Image, Video and Web Tools: Adobe Spark Helps You Create Stunning Visual Content
You know how critically important visual content is to your social media marketing plans. What if there was a place on the web, with seamless mobile integration, where you could create stunning visual content? Adobe Spark’s new “three-in-one desktop dashboard,” and three companion mobile apps, allow you to turn your ideas into compelling social graphics, animated…
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