Facebook Relaxes Page Cover Image Rules: Use This Tool to Test 20% Rule

Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can. The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that the News Feed remains visually appealing and isn’t covered in giant text-based advertisements. Not sure what 20% text looks like?

Continue reading…


14 Ways To Get More Facebook Shares [INFOGRAPHIC]

Share is to Facebook as retweet is to Twitter. It’s all about how VIRAL you can get your fan page wall posts. Of course, you want plenty comments and likes on each post — this activity certainly helps boost your post visibility in the news feed of your fans. But, if you can craft the majority of your wall posts in a way that inspires your fans to say: “Wow, I just *have* to share

Continue reading…


Let’s Show These 46 Awesome Leaders Some LOVE!

Happy Valentine’s Day! Do you absolutely LOVE your customers? And all the people in your extended community, too? I sure do! In fact, I’d like to celebrate this global day of love by showing some *LOVE* to these special peeps in my community. Everyone in this group of 46 heart-centered entrepreneurs from around the world is creating passionate change in their own way. “Never doubt that a small group of thoughtful, committed people can change

Continue reading…


Biggest Moments In Social Media Marketing — Wins and Fails

As the worldwide social media audience continues to grow, the impact of brands’ wins and fails are amplified that much more. If you create a big win, your victory is awesome. But if you fail, your mistake gets played out on the biggest virtual public stage. We can learn a lot from the companies that roll out successful campaigns that are well received. But how about the fails? It seems to me that the erroneous-tweet

Continue reading…


Microphone Tips For Recording Great Audio In Your Videos

Here’s another fun video tutorial for you in our Year of the Video series! This one is all about how to ensure you have excellent AUDIO when recording your videos. There’s nothing worse than coming across what appears to be an excellent video that you really want to watch… but it has terrible audio quality. Most people will click off in a nanosecond! In fact, people will long forgive bad video quality (e.g. grainy, wobbly)

Continue reading…


Think Like Zuck: 5 Secrets Marketers Can Learn from Facebook’s CEO Mark Zuckerberg

[Guest blog post by Ekaterina Walter]: In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7 conversations and information flow that we apparently all craved. We check Facebook before we go to bed and first thing in the morning when we wake

Continue reading…


Top Lighting Tips For Recording Quality Videos

2013 is the year of the video! That means you’ll want to ramp up your video content creation, production, editing and distribution… BIG time! I’ve said for years that NO amount of sophisticated technology will EVER take the place of real, live, in-person, face-to-face connecting… because you can look into people’s eyes, feel their energy, shake their hands, and observe their body language. However, the next best thing is VIDEO! Especially live video, when possible.

Continue reading…


Online Training Courses

  • Facebook 101: Back to Basics - new online training course with Mari Smith
  • Facebook Marketing Success System - Facebook Ads course with Mari Smith featuring Dennis Yu
  • Facebook Marketing Masterclass - online training course with Mari Smith

JOIN over 91,000 beautiful peeps! :) Each week, we sort through the huge pile of new social media blog posts, resources, articles, tools, tips and more ... and Mari hand picks just three of them to send you via email. Enter your name and email below to start receiving our weekly top selections in The Social Scoop email newsletter, published every Friday.

We respect your email privacy. Your address is safe with us.

Archives

Connect With Mari





Follow Mari on Pinterest


Mari’s Tweets

Get The Books

  • Books by Mari Smith - Facebook Marketing and Relationship Marketing
  • Books by Mari Smith - Facebook Marketing and Relationship Marketing

Hire Mari to Speak

  • Hire Top Social Media Expert, Mari Smith to speak at your next event!
  • Hire Top Social Media Expert, Mari Smith to speak at your next event!
  • Hire Top Social Media Expert, Mari Smith to speak at your next event!

Find Out How...