To celebrate the release of my newest Facebook marketing book - Facebook Marketing: An Hour A Day, Second Edition - coauthored with Chris Treadaway, I just launched a fun contest on…
Guest blog post by Kevin K. Lau. Have you signed up for Google+ yet? If you're not yet active on Google's social network, you’re missing out on a powerful business…
If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast.…
A few select brands on Facebook are currently running tests of a new Facebook product for businesses called "Offers." The most recent Offer, which generated a fair amount of buzz…
The din of excitement about Facebook Timeline for Pages might be drowning out any news about a new look for Facebook Groups! InsideFacebook.com first announced this change on February 2nd,…
When you switch to the new Facebook Timeline, one of the first new features you’ll see is the ability to add a large “Cover” image. You’ll also be able to see the Cover images of all other Facebook users who have switched to the new Timeline. (After December 21st, everyone on Facebook will have their…
It’s that time of year again where I ruminate for a while on which one word I would like to choose as my overarching guide for the entire following year. I find this practice to be very powerful, yet simple to implement. While having a vision, mission, “SMART” goals, plan, milestones, and accountability are all components…
Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!…
Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses…
This post serves as an update of all I’ve been working on over the past couple of months — I ended up taking an unintentional hiatus from publishing my own blog posts since August. Phew! Not for lack of activity, that’s for sure. I’ve been keeping all my social channels engaged and current, including activating…
Is Google’s hot new social network Google+ a serious “threat” to Facebook? Or Twitter? In the short or long term, I don’t think so. But, Google+ will certainly make Facebook, in particular, more agile and determined to continue improving its array of products. (In fact, the first thing Mark Zuckerberg said at the start of…
You may have noticed the new Facebook Chat Sidebar when you logged in to Facebook recently. The list of friends displayed in this sidebar is supposed to be the friends you interact with most. (A few friends and I are finding that the relevancy of the friends in this display is not that accurate!) I…
