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Twitter: Fundraising meets microblogging

Today was the first ever Frozen Pea Friday. Through the power of social networking and the highly-addictive (and effective!) micro-blogging platform, Twitter, the community created incredible solidarity to support Susan Reynolds as she underwent surgery for breast cancer today. Such courage. Such support. Blows me away.


The idea behind Frozen Pea Friday is to donate the cost of a couple bags of frozen peas to a fund for cancer research. Read how the campaign got started and quickly flourished here.

Mari's Twitter peepsCheck out this screenshot to the right: the amount of support can be seen by the sea of pea-green avatars from literally thousands and thousands of Twitterers.

I chose this fun one:


I’m fairly new to Twitter myself, and am still getting the hang of this platform. It can be time-consuming. Yet, there’s an art and science to using Twitter effectively. I believe we saw an amazing demonstration of Twitter’s power today with Frozen Pea Friday.

  • For additional creative (and socially acceptable!) ways to using Twitter effectively, check out Chris Brogan’s Twitter Revisited blog post.
  • I also particularly enjoy Caroline Middlebrook’s Big Juicy Twitter Guide.

Do you Twitter? Feel free to follow me!

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. mari on February 11, 2008 at 10:33 pm

    @David – my pleasure! Happy to spread the word for a good cause. I totally believe what you say.

  2. Dave on February 7, 2008 at 4:29 pm

    This is David Neff over at the American Cancer Society. Thanks for helping us the spread the word about something that effects thousands of women every year. Breast Cancer is treatable when caught early.


    P.S. If your coming to SXSW hear us talk Frozen Peas at our Interactive Panel.

  3. Connie Reece on December 25, 2007 at 11:17 pm

    Mari, thanks for your write-up on the Frozen Pea Fund. It’s great to make the connection with you on Twitter.

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