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The Facebook Creator App, How AI can Boost Digital Marketing & More: The Social Scoop 11/23/17

Great BLACK FRIDAY specials here! Woohoo, my brand new Facebook course is here, plus check out these excellent deals from my favorite video apps and tool companies. All you need is here! I negotiated great deals especially for Mari’s peeps. Enjoy!

FAST Facebook Results

Brand new LIVE online training course from yours truly! Get the support you need to maximize video + ads on Facebook. Save $500.

Fast Facebook Results with Mari Smith


Fabulous video creation tool, allows you to simulataneoulsy create SIX different versions of the same video (e.g. landscape, square, Instagram Story and more), plus comes with access to 2.5 million photo and video royalty free assets Great for agencies! Save 70% off their pro annual plan with code WPA_Mari_70 or save 30% off the Agency annual plan with code WBA_Mari_A30.


Beautiful Cinemagraph tool. Create ‘living photos’ and see how they outperform static photos in Facebook video ads. Save 50% off Flixel Cinemagraph Pro! (only $99 for the year). Use code ‘MARI50’


Awesome video creation tool with beautiful templates and storyboards, ready for you to simply drop in your own assets or use royalty free assets. Easily create square video for best performance on Facebook and Instagram. Save between $66-102 on an Annual Professional plan or Annual Business plan. Enter code 25CYBERMARI. Code works for monthly subscription discounts, too! (New subscribers only, not renewals).


My favorite mobile video gear! Check out this “door buster” special from my good friend, Dave Basulto, founder of iOgrapher: get a Mari Smith Live Video Kit for only $99. Crazy good deal.


High converting landing page tool. Get the Best of Leadpage’s Converted conference video package (a $2,500 value) when you purchase an annual or 2-year plan, or upgrade your current Leadpages plan level to annual or 2-year. (I’ve had the honor of speaking at the Converted conference and it’s amazing – highly educational, single-track sessions designed to help you build your business!)

New Facebook Creator App

Facebook is on a mission to attract more VIDEO creators! The new Facebook Creator app is a “one stop shop” for creators of all kinds, to help take your passions to the next level. Easily create original video, go live with your own custom intro & outro video, give your fans custom frames and sticker, and connect with your community.

Get results with video on Facebook… fast!

Facebook is heavily focusing on a VIDEO FIRST strategy and has been for the past couple years. VIDEO content gets the best reach & engagement on Facebook. Video gets 1200% more shares than text & photos combined! But, most businesses struggle to optimize VIDEO in their content marketing efforts. I’ve created a brand new training program designed to help you quickly grow your reach, results and revenue using video on Facebook!

This Week’s Top 3 Articles

1. Facebook Launches Video App for Content Creators that could Challenge YouTube for Talent via

The Facebook Creators app is a rebrand and updated version of the Facebook Mentions app launched in 2014 that was originally only available to verified public figures and Pages. Now the app is open to everyone. The Creator app is intended to woo influencers and content creators which could be a challenge for YouTube!

2. 5 Ways Artificial Intelligence Will Boost Digital Marketing via

An example of AI (Artificial Intelligence) in action is the likes of Amazon recommending products for you that are similar in size, shape or brand to the products you’ve searched for or purchased. We also now have machine learning technologies that can recognize voices and faces. Think about this: if AI is already influencing our buying decisions without us knowing it, what does it have in store for marketing in the future? Hmm, food for thought. Excellent article. 

3. How to Use Facebook Ads to Grow your Business via

Advertising on Facebook (and Instagram) is a huge headache for many people. In fact, many businesses struggle to properly optimize all that Facebook offers. Check out the great tips here on improving your Facebook ad performance, including video ads. Plus, get the help you need to really maximize your video and ad performance with my new online course, FAST Facebook Results!

That’s all for this week’s issue of The Social Scoop. I hope you have a fabulous weekend!

Free Resource: VIDEO GEAR LIST

P.S. Did you download my VIDEO GEAR LIST yet? If you haven’t already, go get this fabulous free resource designed to help you get started with professional equipment for quality Facebook Live video broadcasts! The 28-page PDF is divided into 3 sections: Lighting, Microphones and Cameras. I know you’ll find it super valuable.

mari smith video-gear-list-cover

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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