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Why Newsletters Are The Future Of Online Media: The Social Scoop Issue 130

Hello world! Every week, for the past two-and-a-half years, I’ve published an email newsletter – called THE SOCIAL SCOOP.  I include my top selections of “OPC” – that is, I curate other people’s content on social media marketing, business building, productivity and other related subjects, along with my own words of wisdom!

I have my own favorite small selection of regular email newsletters, several of them daily, that I actually look forward to and always open!

For my own newsletter, I recently decided that I wanted to offer my readers and audience at large an opportunity to more easily share my weekly roundup… hence this blog post, which will be the start of a new Friday feature! Woohoo! You’ll still receive The Social Scoop via email on Friday mornings if you’re already subscribed. If you’re not yet signed up, please enter your name and email in the box to the right (desktop) or below the post (mobile). Thank you!

If you have any comments, questions, or specific requests for inclusion, do let my team and I know – use the comments section below or reach us via our contact page here.

The Social Scoop - by Mari Smith

Mari’s Top Social Media Picks – January 2, 2015
Issue #130


HAPPY NEW YEAR TO YOU! I hope 2015 is your best year yet. (Be sure to check out my friend Michael Hyatt’s Best Year Ever course to get a jump-start on your goals!)

From this week’s top article about the power of email newsletters:

“The past year has seen the ecosystem of email newsletters, be they daily or weekly, really come into its own.”


“The best newsletters function as expertly annotated versions of Facebook run by people we actually trust.”

This is my 130th issue of The Social Scoop! That means two and a half years of publishing every single Friday without fail! Wowee! Over the years, I’ve published my own blog posts sporadically; I do my best not to judge or compare myself, knowing that at least my daily social media activity and weekly newsletter are always consistent.

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However, one of my 2015 goals is to ramp up my blog posts, including guest posts. And, of course, to continue my weekly Social Scoop newsletter. I’ve heard feedback from so many of my readers that they particularly enjoy how I hand-pick and highlight other people’s content and present in a way that’s real easy to understand.

I know that more people would love to be able to enjoy and share The Social Scoop easily with their audience online. So, from now on, I will be simultaneously publishing my email newsletter in a blog post, so you have a more shareable web version of my newsletter as well as the email version!! Yay! Please use the social share buttons (desktop) to share this post with your friends and fans. Thanks heaps!

This week’s top three articles selected for you:

(Click the headlines to go to the articles.)

1. Why Newsletters Are The Future Of Online Media


With today’s information overload, it’s nice to tap into other people’s efforts of curating the web! This is a decent roundup of nine useful newsletters – I’m sure you’ll find one or two here you’ll want to check out!

2. The Top 100 Content Marketing Articles of 2014


Woa, the mother lode! Packed with useful stats, facts and educational content, you’ll likely want to bookmark this link to consume over time and help inform your 2015 marketing approach.

3. Looking ahead: Facebook strategy for 2015


Excellent list of Facebook predictions created by Jan Rezab – CEO & Co-founder of Socialbakers. Jan says, “2015 will be about staying one step ahead of social media trends and two steps ahead of the competition.” Yes, love that and agree! Join the conversation and share this post on Facebook here (also embedded below).

That’s a wrap for for this week’s issue of The Social Scoop!

I hope you have a magical weekend and week ahead.

On a personal note, as mentioned last week, my one-word theme for 2015 is Partnership. I’m very excited to reveal a couple of major collaborations very soon! 🙂



Social Media Marketing World 2015

P.S. Will I see you in California in March? I sure hope so. Come attend the world’s largest and most awesome social media conference LIVE and in person here in gorgeous, sunny San Diego! Click here to find out more about Social Media Marketing World and get your ticket ($400 savings!).

To receive THE SOCIAL SCOOP by email each week, pop your name and email address in the box below! 🙂

JOIN over 97,000 beautiful peeps! 🙂 Each week, we sort through the huge pile of new social media blog posts, resources, articles, tools, tips and more … and Mari hand picks just three of them to send you via email. Enter your name and email below to start receiving our weekly top selections in The Social Scoop email newsletter, published every Friday.


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Got comments, questions, ideas? Feel free to let us know your feedback in the comments below. I always love to hear from my peeps.

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. saima chaudhry on January 15, 2015 at 2:51 am

    writing engaging and useful content for the right audience has increased the value of newsletter writing with these techniques to get more leads with email marketing.

  2. Chris Hargreaves on January 10, 2015 at 3:25 am

    Are newsletters the future, or are they just the current?

  3. Brentwood Life Coach on January 8, 2015 at 4:18 pm

    Great Stuff here. If only I could figure out how to use mail chimp. Glad I have found you. Thank you.

  4. Kristi Hines on January 2, 2015 at 8:35 am

    Thanks for including my content marketing article roundup! 🙂 I’ve been doing a weekly newsletter for the last couple of months – it really helps me stay on track with my email list.

    • Mari Smith on January 2, 2015 at 12:16 pm

      My pleasure, dear Kristi! Exactly, same here with the weekly newsletter. My team always knows that, no matter what, The Social Scoop goes out on Friday mornings! Keep up the great work yourself – you’re such a prolific writer, I always enjoy your content.

  5. Ben Murray on January 2, 2015 at 7:46 am

    Great stuff Mari. I have found that newsletters and email marketing campaigns generate a much greater ROI than facebook/social media stuff with the exact same content. I would suggest more social media marketers focus on optimizing their email newsletters more this year.

    • Mari Smith on January 2, 2015 at 12:17 pm

      Hi Ben! Thanks for stopping by. Very true re the ROI – finding the right integrated mix works for me. I tend to use Facebook/social media for maintaining contact with my audience with tons of free, valuable content… and then strategically offering free webinars at various intervals in order to gather leads and convert to customers.

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