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Facebook Apps for Marketers: What You Need To Know

As you may know, Facebook has 1.59 Billion active users. But, did you know? A whopping 90% of users access the platform via their mobile devices.

This means businesses have to stay nimble with fast-loading content a la Instant Articles (coming to everyone on April 12th). And, this means you need to be able to manage your Facebook business activity on the fly. Be sure to tap into the power of the various Facebook mobile apps, as I wrote about in my latest post for Social Media Examiner.

Every Facebook Page Admin should be using the Pages Manager app for prompt access to messages, as well as scheduling content, and responding to comments and posts by your audience. Plus, the Facebook Ads Manager is super helpful for monitoring your ad campaigns and/or creating quick ads while away from your desk.

On another note, for a quick summary of the new Facebook Pixel, check out the latest #MariMinute video on

Facebook Workshop with Mari Smith, San Diego

Facebook Business Workshop: Join Mari & Team in San Diego!

Facebook ads got you down? Could you use some help mastering your Facebook marketing for much improved ROI? Come learn the very latest and best practices for your Facebook marketing. Join me and my team of professionals in San Diego, California on April 20th at this small-group, hands-on Facebook Workshop.

This is the blog version of this week’s issue of The Social Scoop. I confess, we had a typo this week in the email. I goofed and put 1.59 million Facebook users instead of billion … gah!. Thanks heaps to my subscriber Michael Carrubba for pointing out the typo! 

Btw, if you’re already subscribed to The Social Scoop, you’ll continue to receive the email on Fridays. If you’re not yet signed up and would like to be, please enter your name and email in the box to the right (desktop) or below the post (mobile). Thank you!

Mari’s Top Social Media Picks – March 25, 2016
Issue #193

Greetings! Please enjoy this week’s top articles we’ve hand-picked for you!

1. Facebook Mobile Apps: A Guide for Marketers

by Mari Smith on

The majority of Facebook’s active users are on mobile. Are you using mobile apps to connect with them? Here are the key things you need to know!

2. Too Many Channels, Too Little Time: Build a Social Media Strategy that’s Right for You


There are so many channels that you could spend your time on: Facebook, LinkedIn, Twitter, Snapchat, Instagram, Medium, Pinterest and the list goes on! But trying to be on all of them just because they exist isn’t a good plan. This terrific post takes you through evaluating your social media and selecting a strategy that works for you and your business.

3. Grow Your Community on Instagram in 4 Simple Steps


We’ve heard a lot about Instagram recently because of the new ‘Facebookification’ change to the feed (posts are no longer in chronological order). As expected, Instagram users are a bit upset. However, Instagram is here for the long haul and is still an important network to use. Read on to learn ways to grow your community. And regarding the feed changes, this post from WeRSM explains what they will mean for businesses. That’s all for this week’s issue of The Social Scoop! Here’s wishing you a glorious Easter weekend and a lovely week ahead! I love my peeps! I heart my peeps! On a personal note, I’m delighted to be at home this weekend ready to enjoy a very special, quiet and meaningful Easter break with my partner. Wow, looks like we’re in for sunshine and 80 degree weather. By the way, I had another quick trip to Salt Lake City, Utah this week (Sun-Tues) – working with one of my top clients (a startup in the beauty industry!). Although some days are warmer and springlike in SLC, they also still get snow just now… and I did a fun Facebook Live video as the snow was falling, sharing Facebook Live tips! 😉

Facebook Live Tips … live from snowy Salt Lake City, Utah! ???* If you don’t yet have Live on your personal profile…

Posted by Mari Smith on Tuesday, March 22, 2016



Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Yasmin Khan on August 22, 2016 at 10:39 am

    Navigating social media can be a time-consuming (and exhausting!) endeavor, and it can become overwhelming very quickly. I’ve found that it’s helped me to have a specific goal in mind before getting my company on any specific network. That said, we’re on Instagram, but that one’s just for funsies. Thanks for the post, Mari!

  2. Sharon Elyouri on April 26, 2016 at 6:44 pm

    That is completely right, too many social media channels, too little time. That is why it is super important to know which are the best for each company. It is better to concentrate all the energy in a few of them, that to have just a basic presence in all of them. But for sure, Facebook has to be the number one. Thank you for your posts, they are super useful.

  3. Free Range Websites on April 16, 2016 at 6:30 am

    With so many social media pages to choose from, it is hard for small businesses to choose which one to use. Depends a lot on the nature of your business and your target audience, but I feel that FB, Google Plus and Twitter are great when you are looking for a more mature audience, Snapchat is great if you want to sell something to teenagers, and Instagram may win me over, but hasn’t yet.

  4. Mega Tours on April 14, 2016 at 1:26 am

    Hope it will make my traffic grow up with your lesson here. It is point of my question since long time. Thank Mari

  5. Kaustubh on March 26, 2016 at 2:50 am

    Great piece of Content Shared Mari. I agree instagram is now emerging as a powerful tool for a business owner. I personally think Instagram can help more in improving brand value

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