Instagram Plans To Launch Long-form Video Hub, Invites Reporters To June 20th Special Event

The Social Scoop

Working with Recent Facebook Updates, Driving Meaningful Group Interactions & More: The Social Scoop 3/14/18

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Have you shifted your Facebook marketing strategy in recent weeks? Since Mark Zuckerberg announced the sweeping change to the news feed algorithm back on January 11th, there’s been a wide variety of responses out there. I’ve seen everything from recommendations to stop publishing content on Facebook altogether, to only using your personal profile and groups.…

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Facebook News Updates, Why Messenger Marketing Is Growing & More: The Social Scoop 2/15/18

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Facebook has sure been in the news a lot lately. Here’s a roundup of several topics that have caught my attention in the past week or so… The scary Wired magazine cover of Zuck with a very bruised face (artist’s photo-illustration). Yikes. It’s a super long article, revealing insights from 51 current and former Facebook employees that paints a…

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Facebook PPC Success, Creating Quality Video Content & More: The Social Scoop 02/03/18

On January 31st, Facebook held its Q4 2017 Earnings Call and beat Wall Street’s expectations with $12.97 billion in revenue. Amazing. The earnings seemed to mitigate any negativity around a significant decline in daily usage. Just after the earnings were released, and before the actual earnings call, Mark Zucerkberg announced on his profile: “…we made changes that reduced time…

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3 Major Facebook Announcements, How Facebook Video Ad Watch Times Vary & More: The Social Scoop 1/20/18

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Wow, it’s been quite a whirlwind of activity lately! In the first three weeks of the year,  Facebook and company CEO, Mark Zuckerberg made three big announcements. What does it all mean? (Hint: it’s all about Facebook becoming a major player in the digital streaming TV industry.) I discuss the collective impact of these three Facebook announcements on my Page. Here’s…

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Lessons from Top 2017 Social Media Posts, Video Marketing Trends for 2018 & More: The Social Scoop 1/9/18

This is going to be a very active and exciting year for all things Facebook.  Just today, my friends at Cheddar TV broke the news about Facebook’s launch of a new video chat device called “Portal” that will retail for $499. #CheddarScoops Exclusive: Facebook is diving into the home device market with a video chat product named “Portal” that…

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Facebook Engagement Bait, Local Facebook Marketing Ideas & More: The Social Scoop 12/28/17

In my last issue of The Social Scoop, I talked about Facebook’s recent announcement about giving videos even more priority in the News Feed… particularly videos that people search for and return to watch from the same publisher week after week. Since then, Facebook introduced another change to the News Feed ranking algorithm… this time demoting certain types of…

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