Six Important Facebook Updates: What Marketers Need To Know Now

Posts Tagged ‘Facebook Advertising’

Six Important Facebook Updates: What Marketers Need To Know Now

six important facebook updates

Should businesses abandon Facebook and use other social media platforms instead? One of my audience members asked this very question on a recent Facebook Live broadcast on my Page. My answer is, absolutely not! For SAVVY MARKETERS it is “Business as usual.” You are foolish if you abandon Facebook right now. Granted, if you are a…

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Did Cambridge Analytica Get Your Facebook Data? You’ll Find Out Soon

Facebook released an updated estimate on April 4, 2018 stating that the information of up to *87 million* people (not the original 50 million) — mostly in the US — may have been improperly shared with Cambridge Analytica.  *** UPDATE: 4.10.18 @ 9:45am PT. You can check whether your Facebook information was shared with Cambridge Analytica…

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Facebook PPC Success, Creating Quality Video Content & More: The Social Scoop 02/03/18

On January 31st, Facebook held its Q4 2017 Earnings Call and beat Wall Street’s expectations with $12.97 billion in revenue. Amazing. The earnings seemed to mitigate any negativity around a significant decline in daily usage. Just after the earnings were released, and before the actual earnings call, Mark Zucerkberg announced on his profile: “…we made changes that reduced time…

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The Top Facebook Content of 2017, Facebook Custom Audiences 3x More Effective, & More: The Social Scoop 12/17/17

Facebook recently announced that VIDEOS will get (more) PRIORITY in the News Feed when they meet one or both of these two criteria: Videos that people proactively SEARCH for and/or visit a Page to find, and Videos that people RETURN to watch from the same publisher or creator week after week. What does Facebook’s latest News Feed algorithm…

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An Epic Guide to Facebook Messenger Marketing, Content Marketing in 2018 & More: The Social Scoop 11/15/17

Facebook recently relaunched its standalone Events app as a new app called Facebook Local… and I must say, I really LOVE it! There is huge potential with this newly revised events app. Think Yelp & Foursquare + Meetup + Eventbrite?! Hmm! In fact, WIRED says, “Facebook Local might be the only Facebook app you need.”  Wow, bold statement! 🙂 Facebook…

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