Posts Tagged ‘facebook ads’
Instagram Plans To Launch Long-form Video Hub, Invites Reporters To June 20th Special Event
Facebook launched its Watch Platform in the US in August 2017… and should surely be rolling out to more countries soon! (Watch is a dedicated streaming video platform available on desktop, mobile and TV app. The platform features a variety of shows from all types of creators, including big names/celebs like Oprah, Tony Robbins, James Corden, industry…
Read MoreFacebook PPC Success, Creating Quality Video Content & More: The Social Scoop 02/03/18
On January 31st, Facebook held its Q4 2017 Earnings Call and beat Wall Street’s expectations with $12.97 billion in revenue. Amazing. The earnings seemed to mitigate any negativity around a significant decline in daily usage. Just after the earnings were released, and before the actual earnings call, Mark Zucerkberg announced on his profile: “…we made changes that reduced time…
Read MoreFacebook to Test Pre-roll Video Ads, New Tools for Social Good & More: The Social Scoop 12/8/17
Here’s a few of my favorite Facebook news items and updates, along with my usual weekly top three articles below: Facebook’s 2017 Year In Review – I was heartened to see that International Women’s Day was the No. 1 most talked about moment in 2017, doubling from last year, with people around the world talking, sharing…
Read MoreThe Facebook Creator App, How AI can Boost Digital Marketing & More: The Social Scoop 11/23/17
Great BLACK FRIDAY specials here! Woohoo, my brand new Facebook course is here, plus check out these excellent deals from my favorite video apps and tool companies. All you need is here! I negotiated great deals especially for Mari’s peeps. Enjoy! FAST Facebook Results Brand new LIVE online training course from yours truly! Get the…
Read MoreFacebook Lets Brands Read People’s Posts, Podcast Interview Tips & More: The Social Scoop 10/30/17
Since Facebook’s recent roll out of the new discovery-focused Explore Feed, we’ve seen a big flurry of confusion. What happened is Facebook also tested removing ALL business page posts from the main News Feed and placing into this new Explore Feed. As a result, Page owners in some of the six test countries experienced a large…
Read MoreWhy Facebook’s Latest Algorithm Change Impacts Marketers, Customer Experiences & More: The Social Scoop 10/15/17
As mentioned in the last issue of The Social Scoop, Facebook continues to put massive emphasis on videos in the News Feed, including Live streaming video and video ads. Here are two great articles on this topic from my friends at AgoraPulse and AdEspresso: 5 Ways to Use Facebook Video Ads to Land New Customers…
Read More5 Sale-boosting Facebook Ad Features, Digital Marketing Mistakes to Avoid & More: The Social Scoop 9/13/17
Facebook introduced a sweeping change to its self-serve ad buying tools this week: a merger of Power Editor and Ads Manager. Plus, deeper integration of Instagram ads inside Ads Manager, including using Facebook Canvas in Instagram Stories ads and vice versa – Instagram Stories can now be used as Facebook Ads. Fun fact – did you know? Facebook owns six of the…
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