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5 Sale-boosting Facebook Ad Features, Digital Marketing Mistakes to Avoid & More: The Social Scoop 9/13/17

Facebook introduced a sweeping change to its self-serve ad buying tools this week: a merger of Power Editor and Ads Manager. Plus, deeper integration of Instagram ads inside Ads Manager, including using Facebook Canvas in Instagram Stories ads and vice versa – Instagram Stories can now be used as Facebook Ads.

Fun fact – did you know? Facebook owns six of the top ten most downloaded Android apps!

This Week’s Top 3 Articles

1. 5 Sale-Boosting Facebook Ad Features that Will Help You Turn Pro via

Are you familiar with the latest Facebook Ad features? Some of the new options could be the ticket to improving your results. For example, Advanced Event Combinations can benefit your brand if you’re looking to target online store visitors based on where they are in your sales funnel. Check out the features, the benefits and how to get started using each one! Truly a fantastic article!! 

2. 6 Digital Marketing Mistakes Your Brand Should Avoid via

Every company, every brand, is unique. But in spite of that, many make the same mistakes when it comes to their digital marketing. It’s a good idea to take a step back every now and then and evaluate your efforts to make sure you’re avoiding these missteps. Doing so could strengthen the foundation of your marketing and improve your business growth.

3. 7 Essential Steps In Developing A B2B Social Media Strategy via

This is an excellent question: “How will an investment in social media activity impact the marketing program of a B2B organization?” Being clear on the desired outcome is the first step in planning a successful social media strategy. When one of the biggest challenges for marketers remains demonstrating ROI, beginning with a solid strategy is super important.

NEW! Facebook Live Training Series

Coming up! Part 3 of 4 “Conducting Interviews: Talk Show Tips, Visuals & More!” Tune in LIVE on my Facebook Page on Thursday, September 14th, 2017 at 12pm PT / 3pm ET / 8pm UK.

 Facebook Live Training with - part 3 of 4

Join me LIVE on my Facebook Page for this brand new 4-part series brought to you in partnership with! Each Thursday at 12pm PT / 3pm ET / 8pm UK, I’m leading a packed training session with top tips, strategies, examples and helpful ideas to get you started with your monetized Facebook Live show!

P.S. Facebook training courses coming soon…Facebook Live Success Secrets and FAST: Facebook Ads Strategy Training. More info here. Before I launch these programs, I’m leading a FREE four-part Facebook Live Marketing primer training series in partnership with Come join us!

View Part 1 of 4 – Preparation & Gear

View Part 2 of 4 – Content That Converts

Part 3 coming up on Thursday, September 14th @ 12pm PT / 3pm ET on my Page!

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Jason Freeman on September 14, 2017 at 12:25 am

    I just found your blog today. You seem like a very enthusiastic public figure.
    Looking forward to watching more of your content!

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