Six Ways To Effectively Promote Events on Facebook – Case Study

Any time you offer an event – live or virtual – there are several ways you can capitalize on Facebook’s tools to increase your event registrations. Thing is, many Facebook users create all manner of events and insist on inviting all their friends… only to upset those friends with the constant barrage of invitations and emails about events of no interest or relevancy. So, let’s take a look at what does work in terms of

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15 Frequently Asked Questions About Facebook Pages

Facebook provides a comprehensive Help Center with its own range of FAQs along with helpful content from a vast number of users. [There’s even a handy Leaderboard – Top Contributor – with points system to see which users have been most helpful. Links just go to the user’s personal Profile, though. It would be great to see all their answers in one place, similar to user profiles on Quora.] The Help Center can be difficult

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Facebook Comments Plugin Upgrades – What You Need To Know

The Facebook Comments Box Social Plugin now includes incredible, game-changing features. When you add this plugin to your blog/website, visitors can leave a comment as their Facebook profile or any Page they administer. They can choose to have their comment posted to their Facebook wall (Profile or Page, depending upon how they made the comment). The comment also publishes to the News Feed of their friends/fans. To quote Facebook: Distribution: Comments are easily shared with

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Essential Guide To Facebook Page Changes [SCREENSHOTS]

Facebook unveiled major upgrades to fan Pages on February 10. If you have not yet upgraded your Page(s), you can do so here. I recommended choosing the Preview option first to get a feel for what’s changed. However, on March 10, the upgrade will be automatic, so you may as well switch before then to get used to it. ALL Page Admins who have upgraded their Page already (or are currently using Facebook in Page

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How To Use The New Facebook Photo Viewer As A Marketing Tool

The recent Facebook Page upgrades unveiled some of the most complex features we’ve seen on the platform yet. Navigating Facebook as your Page OR Profile; posting and commenting on other Pages as your Page; notifications of Page activity; News Feed just for Pages you’ve liked; weighted system for displaying the most popular posts on your Page wall; and, replacement of FBML with iFrames. I will be publishing a series of posts diving deeper into specific

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5 Ways To Record Videos For Your Social Media Marketing

No amount of sophisticated technology will ever take the place of connecting live, in person. When we’re with someone in person, we can feel their energy, watch their body language, and look into their eyes. When it comes to technology, though, the next best thing to connecting with people in person is… VIDEO! With video, you can look into the lens of the camera and talk with your viewers just as if you were sitting

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