Facebook Timeline Cover Images – Is Promotional Content Allowed?

When you switch to the new Facebook Timeline, one of the first new features you’ll see is the ability to add a large “Cover” image. You’ll also be able to see the Cover images of all other Facebook users who have switched to the new Timeline. (After December 21st, everyone on Facebook will have their profile replaced with Timeline). What is a Cover? The Cover is the large image that appears at the top of

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7 Ways To Craft Your Facebook Posts For Maximum Shares

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing! Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on

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12 Tenets of Relationship Marketing Effectiveness

Relationship marketing refers to everything you do to make your prospective and current customers aware of your products and services, position your business in their minds as the obvious choice, and help you to build lifelong, profitable relationships with them. Whereas the traditional marketing approach is transactional, relationship marketing is relational. Old-style marketing mostly focuses on sales transactions. The new relationship marketing focuses on working hand-in-hand with your prospects and customers to co-create a more

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Relationship Marketing and Social Media Projects — Mega Update

This post serves as an update of all I’ve been working on over the past couple of months — I ended up taking an unintentional hiatus from publishing my own blog posts since August. Phew! Not for lack of activity, that’s for sure. 😉 I’ve been keeping all my social channels engaged and current, including activating the Subscribe feature on my Facebook personal profile (now at over 22,000 subscribers – by far the fastest growing

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What’s So Exciting About Google+ – An Overview

Is Google’s hot new social network Google+ a serious “threat” to Facebook? Or Twitter? In the short or long term, I don’t think so. But, Google+ will certainly make Facebook, in particular, more agile and determined to continue improving its array of products. (In fact, the first thing Mark Zuckerberg said at the start of the Facebook video/Skype partnership announcement on July 6 was,“Welcome to Launch Season 2011.” I took that to mean Facebook plan

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How To Edit Your New Facebook Chat Sidebar and Settings

You may have noticed the new Facebook Chat Sidebar when you logged in to Facebook recently. The list of friends displayed in this sidebar is supposed to be the friends you interact with most. (A few friends and I are finding that the relevancy of the friends in this display is not that accurate!) I rarely use the Facebook chat feature, so I thought perhaps the select list of friends was ones I email most

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