Facebook Ad Targeting – Best Practices

Facebook Ads is the most targeted traffic your advertising dollars can buy. Sure, we’ve had Google AdWords for some time and they’re very powerful and effective. But Facebook takes the ability to hyper-target – based on a vast range of personalized data – to a whole new level. Given the amount of data Facebook users share on the site, some of the areas you can target with your ads include: Location: Country/State/Province/City Age Gender Birthday

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New Tool Measures Your Facebook Page EdgeRank Score

Getting your Facebook fan page posts seen in the News Feeds is one of the most important – and elusive – aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that some 88% of Facebook users never return to a fan page once they’ve clicked the Like button. Instead, they see and engage with your content in their News Feed. Your News Feed has two main filters 1. TOP NEWS. When accessing Facebook via

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Four Ways To Post On Your Facebook Fan Page As Yourself

UPDATE: On February 10, 2011, Facebook introduced the option to switch to “Page mode” which now gives Page Admins the ability to choose between writing on their own Page walls as the Page or as their personal Profile. Pages can also write on other Pages walls, and on any personal Profile where the wall privacy is set to “Everyone.” For a complete guide to the Page Upgrades, see this post. Facebook fan page Admins can

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Facebook Fan Page Notifications With Hyper Alerts Free App!

Often when businesses set up a Facebook fan page they don’t necessarily have the time to monitor the page regularly for fan activity. Notifications of fan posts and comments would be ideal for so many small businesses and/or new fan page owners. Fan page notifications have been sorely missing on Facebook. (I always figured it was a sheer volume issue. Could you imagine fan pages that frequently get anywhere from a few thousand to tens

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Facebook @ Tagging Etiquette – A Guide For Personal And Business Use

Tagging your Facebook friends in photos is one of the most ingenious and popular features on the site. Tagging friends in Notes is another use of tags, though used less often than photos. In September 2009, Facebook broadened this tagging feature by allowing users to tag friends, pages, groups, events and apps in status updates and posts. This type of tagging is referred to as an “@ tag.” Facebook intended for these tags to allow

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Help Choose The Title Of My Next Book On Relationship Marketing

I’m super excited to be working on my next book, which will be my first as a solo author! And, I’d LOVE your help in choosing a title that pops and represents the subject matter really well. The topic is Relationship Marketing – a subject very close to my heart for over a decade, long before social media became so prevalent. My background, spanning a variety of careers, has always included elements of people +

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Quick Guide To The New Facebook Profile Layout [IMAGE]

If you logged on to Facebook and discovered your profile is all wonky – fear not, it’s the new design! Facebook first made the upgrade optional on December 5th, but now all users are being automatically upgraded. The good news is everyone on Facebook is facing the same learning curve with the new design. The not-so-good news is that you’re now stuck with the new design and there is no turning back, regardless of how

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