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Elements of Irresistible Content, Video Tools and How to Use Instagram Hashtags: The Social Scoop 10/6/16

Greetings from lovely Lake Arrowhead!

As you likely know by now, I’m a BIG fan of video, video, video when it comes to effective social media marketing… especially on Facebook.

I’m so enjoying taking BlueJeans Primetime multi-person video conferencing via Facebook LIVE for a test drive. The company will shortly reveal their pricing model and I’m heartened to say it’s going to be very reasonable. (Other desktop Facebook Live video options include OBS, Wirecast, and Huzza.)

Then, for creating videos to upload natively to Facebook, I love both Animoto and Adobe Spark Video.

Just recently, Animoto unveiled an awesome new feature that allows users to create high-end, professional marketing videos in minutes. The secret for Facebook videos in particular is to design for sound OFF, whenever possible. Animoto’s new Marketing Builder tool lets you easily drag and drop blocks, create your video storyboard and pop text overlays in.

Take a peek at the latest update:

Animoto launches tool to help brands make quick videos for social media – via

Please enjoy this week’s top 3 articles we’ve selected for you:

1. Video Creation Tools for Creating Fabulous Social Media Content by Mari Smith

Over 100 million hours of video are being watched on Facebook every day! No wonder more and more brands are adopting video as part of their content mix! As a result there are also many great (and free) tools available to create quality videos – here’s a rundown of my top 15 or so tools.

2. 2 Essential Elements of Irresistible Content via

Meaning and fascination are the two elements that will keep your content original and interesting. It starts with the headline and then continues with what the content delivers. Read on to learn how to infuse your content with a good balance of both.

3. How Do You Use Hashtags on Instagram? via

Are you unsure of how hashtags work, when, and how, to use them? Understanding hashtags and using them correctly will increase your views, help you gain more followers and improve your results.

That’s all for this week’s issue of The Social Scoop! Have an awesome weekend and week ahead.

On a personal note, I’m taking a lovely break in the mountains just now; delighted to be here for several days with my fellow members of the Association of Transformational Leaders.


Mari Smith Signature

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. Z?mogu fabrika on October 11, 2016 at 1:03 am

    Every time i read your article and some thing new and interested.

    Thanks again Mari.

  2. Emeric on October 7, 2016 at 9:23 am

    Thanks for mentioning our blog post Mari 🙂 I’m curious about Bluejeans multi person video solution for Facebook live, I’ll check it out!

    • Mari Smith on October 10, 2016 at 5:52 pm

      Hey Emeric, you betcha, my friend – anytime!! Awesome re BlueJeans – you’ll love it!!! xx

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