Blog Archives

Top Ten Favorite Social Media Tools For Daily Use

SUCCESS Magazine - Mark Zuckerberg

There are many online tools I use every single day to manage my social media marketing effectiveness. In my recent interview with Darren Hardy for the May 2011 issue of SUCCESS Magazine, I talked about many of these tools. During our interview, Darren asked if I would put together my top ten list of social media resources for readers of SUCCESS. Of course I said yes – here they are! (It’s a delight and honor

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Posted in Facebook Tips, Social Media, Twitter

Six Ways To Effectively Promote Events on Facebook – Case Study

Social Media Success Summit 2011 - Facebook Event

Any time you offer an event – live or virtual – there are several ways you can capitalize on Facebook’s tools to increase your event registrations. Thing is, many Facebook users create all manner of events and insist on inviting all their friends… only to upset those friends with the constant barrage of invitations and emails about events of no interest or relevancy. So, let’s take a look at what does work in terms of

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Posted in Facebook for Business, Facebook Marketing, Facebook Tips

15 Frequently Asked Questions About Facebook Pages

Facebook Questions

Facebook provides a comprehensive Help Center with its own range of FAQs along with helpful content from a vast number of users. [There’s even a handy Leaderboard – Top Contributor – with points system to see which users have been most helpful. Links just go to the user’s personal Profile, though. It would be great to see all their answers in one place, similar to user profiles on Quora.] The Help Center can be difficult

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Support, Facebook Tips

Facebook Comments Plugin Upgrades – What You Need To Know

Facebook Comments Box Social Plugin on TechCrunch

The Facebook Comments Box Social Plugin now includes incredible, game-changing features. When you add this plugin to your blog/website, visitors can leave a comment as their Facebook profile or any Page they administer. They can choose to have their comment posted to their Facebook wall (Profile or Page, depending upon how they made the comment). The comment also publishes to the News Feed of their friends/fans. To quote Facebook: Distribution: Comments are easily shared with

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

Essential Guide To Facebook Page Changes [SCREENSHOTS]

Facebook Page - Profile View

Facebook unveiled major upgrades to fan Pages on February 10. If you have not yet upgraded your Page(s), you can do so here. I recommended choosing the Preview option first to get a feel for what’s changed. However, on March 10, the upgrade will be automatic, so you may as well switch before then to get used to it. ALL Page Admins who have upgraded their Page already (or are currently using Facebook in Page

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

New Tool Measures Your Facebook Page EdgeRank Score

Facebook News Feed

Getting your Facebook fan page posts seen in the News Feeds is one of the most important – and elusive – aspects of marketing on Facebook. Jeff Widman of BrandGlue.com discovered that some 88% of Facebook users never return to a fan page once they’ve clicked the Like button. Instead, they see and engage with your content in their News Feed. Your News Feed has two main filters 1. TOP NEWS. When accessing Facebook via

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Marketing, Facebook Tips

Four Ways To Post On Your Facebook Fan Page As Yourself

Facebook @ tag personal profile example

UPDATE: On February 10, 2011, Facebook introduced the option to switch to “Page mode” which now gives Page Admins the ability to choose between writing on their own Page walls as the Page or as their personal Profile. Pages can also write on other Pages walls, and on any personal Profile where the wall privacy is set to “Everyone.” For a complete guide to the Page Upgrades, see this post. Facebook fan page Admins can

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Posted in Facebook Fan Pages, Facebook for Business, Facebook Tips