Skip to content

Six Important Facebook Updates: What Marketers Need To Know Now

six important facebook updates

Should businesses abandon Facebook and use other social media platforms instead? One of my audience members asked this very question on a recent Facebook Live broadcast on my Page. My answer is, absolutely not! For SAVVY MARKETERS it is “Business as usual.” You are foolish if you abandon Facebook right now. Granted, if you are a…

Read More

Working with Recent Facebook Updates, Driving Meaningful Group Interactions & More: The Social Scoop 3/14/18

the-social-scoop-cover-3.14.18

Have you shifted your Facebook marketing strategy in recent weeks? Since Mark Zuckerberg announced the sweeping change to the news feed algorithm back on January 11th, there’s been a wide variety of responses out there. I’ve seen everything from recommendations to stop publishing content on Facebook altogether, to only using your personal profile and groups.…

Read More

How The Facebook Local App Affects Local SEO, Messenger for Business & More: The Social Scoop 12/2/17

Here are my top two Facebook updates for you to know this past week. Plus, check out my fun Facebook contest! Facebook’s New Messenger Broadcast Interface Facebook has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. Wow, my friend, this has much potential, assuming Facebook rolls out such…

Read More

An Epic Guide to Facebook Messenger Marketing, Content Marketing in 2018 & More: The Social Scoop 11/15/17

Facebook recently relaunched its standalone Events app as a new app called Facebook Local… and I must say, I really LOVE it! There is huge potential with this newly revised events app. Think Yelp & Foursquare + Meetup + Eventbrite?! Hmm! In fact, WIRED says, “Facebook Local might be the only Facebook app you need.”  Wow, bold statement! 🙂 Facebook…

Read More

Facebook Ads Copy Tips, Messenger Ads, Content Repurposing & More: The Social Scoop 8/23/17

The Social Scoop cover Aug 23 2017

Just a few Facebook updates to report today: Facebook Marketplace will soon feature daily deals from eBay, cars for sale by local auto dealers, real estate listings, ticket sales, products by featured retailers and more. Facebook continues to make updates as part of its Journalism Project and mission to reduce ‘fake news.’ Zuck posted an update today stating…

Read More
Scroll To Top