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Social Media Marketing: Battle Of The Sexes?

I’ve noticed quite a stir in cyberspace recently. Whether it’s traditional internet marketers vs. web 2.0 marketers, heart-based vs. numbers-based marketers, or male marketers vs. female marketers – some folks seem polarized in their discussions… and thinking.

I don’t really care for rivalrous behaviors. Men and women are different. Period. Both genders are a vital and integral part of everything we do. Nor do I believe in competition:

Here?s the thing: I do not believe in competition. Especially for the solopreneur. There?s only one YOU. No one can ?compete? to be you. Even if you and I offer the exact same service, people will always do business with people they know, like, and trust. And, each of us adds our own personality, unique experience, and proven strategies into the mix.

Recently, my friend and mentee, Ann Rusnak The Time Diva, wrote this post: Quit Wasting Your Time Complaining and Take Action encouraging women to stop complaining about how the marketing world is male-dominated and to just get out there and take action. I completely agree, as I commented back to Ann:

I?m ALL for taking action – we gotta vote with our feet, mouths, mice, and dollars!! Men are action-takers and problem-solvers. Their ears are kinda like dogs and they tend not to have the frequency tuned into the complaint channel (read: poorly worded requests from us women!!)? I know, I?m speaking from years of personal experience and studying the genders. ha! So we?d all be better served by walking the talk and just getting out there and making things *happen*!! Like Ghandi says, ?Be the change you want to see in the world.? Love that.

Gender vs. Personality Type

When it comes to social media marketing, sure, it could be argued women are more social and more naturally relationship-oriented than men. However, I like to focus more on personality than gender. I’m a huge fan of personality assessments in order to really know ourselves and our clients well. We all have our own unique sets of motivations, desires, needs and wants. In fact, the better you know yourself and the better you can recognize–and adapt to–other people’s styles, the more effective you’ll be at relationship marketing.

Social Media Marketing for Professionals

It’s my honor and privilege to be one of the featured guest experts this week on the Marketing Mentor, Adam Urbanski‘s From Contacts to Contracts telesummit. On a series of four free calls, June 23-26 at 10:00am Pacific / 1:00pm Eastern, you’ll hear from five dynamic gals sharing their proven strategies to effectively using social media tools – like Facebook, Twitter, blogs, and video – to market your business and grow your profits.

(Btw, Adam tells me a few men have given him negative feedback because of the fact it’s an all-female event. Hm, I can’t understand why. As Ann Rusnak says, stop complaining and take action… positive, productive action where everyone wins.

In any case, I hope you can join me and this incredible lineup of excellent social media/web 2.0 experts… who happen to be women, interviewed by a guy. 😉 As I blogged about recently:

Those emerging as leaders by embracing new media are those who engage in conversation; those who are authentic, transparent and congruent; those who consistently use new media platforms well; those who are open and available…

  • Monday, June 23 : Patsi Krakoff and Denise Wakeman, The Blog Squad?
    How to Get the Best Out of Your Blog: A 4-Point System to Get Found, Get Known and Get Clients
  • Tuesday, June 24 : Deborah Micek, Coach Deb
    How to Create Crowds of Raving Fans with Twitter
  • Wednesday, June 25 : Yours truly, Mari Smith, the “Pied Piper of Facebook”
    How To Create Profitable Relationships Using Facebook
  • Thursday, June 26 : Nancy Marmolejo, Viva Visibility
    How to Save Time with an Integrated Social Networking Strategy

All calls are 70 minutes in length and begin at 10:00am PT / 1:00pm ET

I’m particularly excited about Adam Urbanski’s event this week as I know every single one of the speakers personally, love their style, highly endorse them and recommend their work. Hope to hear you on the line!

P.S. What are YOUR thoughts around gender differences in marketing? Or should I say marketers?!

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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  1. SaiF on July 1, 2008 at 10:19 am

    Hi Mari!

    I’m so with you on the “no competition” thing!

    There’s no competition because there is abundance in the world.

    I believe that’s easy to see from Nature and how abundant It is in everything from forests to air.

    By the way, I missed the calls!

    ARGH! Is it recorded Mari?

    To CANI,

    Thee World’s First Teen
    Personal Development Video Blogger

    SaiF’s last blog post.. SaiF Goes To Town Feeling Law of Attraction Rich!

  2. Mark David Gerson on June 30, 2008 at 5:51 am

    Just a quick note to thank you for your participation in last week’s telecall series.

    Ever since diving into the social media world last year to promote my books, workshops and coaching, I’ve favored MySpace over Facebook, largely because I felt overwhelmed by FB’s interface and apps. Since your presentation, though, I’ve begun to beef up my neglected FB profile.

    MySpace is still an important part of my online strategy (there, I’m able to friend libraries and bookstores, for example), but Facebook is now on a more equal footing, thanks to you.

    Mark David Gerson
    author of “The Voice of the Muse: Answering the Call to Write”

    Mark David Gerson’s last blog post.. The Word, According to Humpty Dumpty

  3. Brian on June 25, 2008 at 8:23 pm

    I listened to today’s seminar with you and Adam Urbanski, and I was blown away. I totally have a better handle on the reason to use facebook now. I signed up for your 7 day course and am really looking forward to getting going.

    As far as women in marketing, I think things are changing much for the better. Most of my mentors are women, and I feel so much more comfortable that the field is not dominated by testosterone.

    All the best,

    Brian (a.k.a. Professor Homunculus at )

  4. Walt Goshert on June 25, 2008 at 4:00 pm


    Great points…

    And to echo, Adam’s comments, If only we could clone the half-man, half-woman marketer?

    A kinder,more gentle… yet highly competitive selling machine.

    I agree and disagree about competition.

    As a guy and life-long athlete, competition is hard-wired in my DNA.

    So true about having a healthy perspective on competition. Only I can offer my unique talents, skills, and insights to my clients. However,I’m constantly competing with myself to improve, get better, to grow, and offer more value to the clients I serve.

    It’s so great to have you,Coach Deb, Patsi and Denise of The Blog Squad, and Nancy around to give all of us clueless, competitive guys some perspective.

    Walt Goshert’s last blog post.. REAL Small Business Owners Tap the Power of Online Video

  5. Diana Walker, Cravings Coach on June 25, 2008 at 6:56 am

    Oh, this is a great post, Mari!
    I’m looking forward to being on the call tomorrow morning – I’ll be phoning in 15 minutes early to get a spot.
    Can’t wait!
    I have so much to learn about Facebook and you are definitely the one to learn from!

    Diana Walker, Cravings Coach’s last blog post.. Vegetarian, Vegan, Raw Foodist: What Do These Labels Mean? – Show #12

  6. Ann Rusnak ~ The Time Diva on June 24, 2008 at 6:01 am

    Hey Mari,

    Thanks for mentioning the article… it did stir up some controversy.

    I like your mentions about personalities. Learning mine not only helped in business but also my marriage too… it’s all about building relationship. That includes the relationship you have with yourself.

    I’m so looking forward to Contacts to Contracts series.

    Ann Rusnak ~ The Time Diva’s last blog post.. Social Networking Time Trap

  7. Dan Grady on June 24, 2008 at 4:39 am

    i think persistence is key in relationship (social) marketing. personality more than gender really determines our tendencies (agree), and a huge part of that is creating trust and a comfort zone for our audiences. i often wonder how many idea (campaigns) are abandoned far too soon in their cycle, when trust is at it infancy, and when persistence more than new ideas are what will win the day.

  8. Adam Urbanski on June 24, 2008 at 10:59 am

    Hi Mari,

    Great post! If we could just create a blend – half-man and half-woman… NO! WAIT! That would be totally weird!

    But seriously, if guys just learned to listen more and push less – I believe that would create more long-lasting relationships and ultimately improve the results they get from their marketing activities.

    And if women just learned to be a bit more assertive about making offers (OK, don’t go there…) they would generate more immediate results – and also increase their ROI on their marketing efforts…

    Just my $0.02!

    Oh, by the way, I’ve got two “by the ways”…

    1) Thank you so much for your kind words about my Contact to Contracts program here. It rocks! And it has a lot to do with all my WOMEN GUEST EXPERTS!

    2) I also commented on Ann’s original post which seemed to have sparked (at least in part) this conversation. And for that comment, certain men marketers wanted me assasignated ((jk) Check it out at

  9. Jan Tallent on June 24, 2008 at 2:34 am

    I agree as well, I have found my customers feel women are more trustworthy but men are more forceful (as a rule ) and though I think both sexes can BE both ways, the customer’s feelings go a long way in business.

  10. Mick Monroe on June 23, 2008 at 4:29 pm

    I agree. There is plenty of business for everyone out there.

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