Two-Person Facebook Live, The Effect of Facebook Ad Campaigns & More: The Social Scoop 4/10/17
Greetings from Dublin, Ireland! I just enjoyed a wonderful week with my family in Scotland. Then, this morning, I hopped over to Ireland to keynote at the Social Media Summit here. Whee!! Of course, this has been a ‘working vacation’ and I’ve been tuning in to all the latest Facebook updates. NEW: Two-person Facebook Live!…
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How to Use Facebook Ad Targeting, Split Testing & More: The Social Scoop 4/3/17
As usual, just one week goes by and there are a ton of new Facebook features and changes. I attended a ‘News On Facebook’ event in San Diego, California last Thursday as part of the Facebook Journalism Project. It was well worth investing a day to learn directly from the Facebook team; they rolled out…
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Storytelling on Facebook Live, Images that Get More Clicks and More: The Social Scoop 3/28/17
What a whirlwind ride it’s been lately. Last week, I lead a packed session on Facebook Marketing ROI at the Social Media Marketing World 2017 conference, with 3,000 attendees from all corners of the globe. Check out the #SMMW17 tweets & this great summary post of my session by Ashley Zeckman on TopRankBlog: The Queen…
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Study: Facebook Native Videos Perform Better, Content First Marketing and More: The Social Scoop 3/17/17
Greetings! I just shared this amazing compilation of the latest Facebook Live & Video Streaming Stats & Facts on my Facebook Page, including: Facebook users gaze 5x longer at video content than static content 90% of Facebook viewers think video quality is the most important aspect of Facebook Live videos. 85% of Facebook videos are…
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Handling Negative Facebook Reviews, Paid Lead Campaign Ideas and More: The Social Scoop 3/15/17
Greetings, First, a quick announcement: If you’re coming to Social Media Marketing World 2017 with 3,000 attendees (and/or you live in the So.Cal. area!)… come join me the day after for a fabulous half-day event with a small group (35 max!): Facebook Business Briefing & Brunch with Mari Smith & Friends – March 25th, San Diego, CA.…
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Email Marketing is Making a Comeback, Facebook Marketing KPI’s & More: The Social Scoop 3/4/17
Have you tried the new multiple photo/video posts on Instagram? I’m seeing some cool and creative uses of this clever new feature. It’s a carousel type of post, the same as on Facebook. You can use this type of post for organic (great for testing!), and then convert to an ad. Carousel posts can showcase…
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Monetize Your Facebook Videos, 45 Facebook Tips, Facebook Groups & More: The Social Scoop 2/24/17
BIG news from Facebook this week — the company is starting to roll out VIDEO MONETIZATION! That means YOU can make money from video ads placed in your own videos (uploaded videos + Live broadcasts). It’s a limited roll out for now, but will become more widespread fairly quickly. Facebook just announced this: All eligible…
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18 Genius Facebook Ad Hacks, A Guide to Niche Targeting & More: The Social Scoop 2/18/17
With Facebook’s new video and TV announcements, plus Mark Zuckerberg’s Manifesto and all the online discussions it spawned so far, it’s been another BIG week in Facebook-land. News included the following: Facebook rolls out autoplay videos with sound on Eeks, apparently after testing sound on, Facebook received favorable feedback… I’ve yet to meet someone who actually…
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Save Time Making Videos, The Cost of Facebook Ads & More: The Social Scoop 2/10/17
This week’s big news on live video – you can now broadcast on YouTube LIVE via mobile… if your channel has more than 10,000 subscribers. So, decisions, decisions… you get camera ready, get your story ready… and then go live on Instagram Stories, Facebook Live (using native or any number of 3rd party tools), YouTube…
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Create a Facebook Ad Checklist, Align Content Marketing with Social Media & More: The Social Scoop 2/3/17
Another big week for Facebook! The company held its fourth quarter and full year 2016 earnings call on February 1st. And, whew, the numbers are incredible: Facebook is approaching 2 billion users and generated $10 billion in profit last year. CEO, Mark Zuckerberg, is proud to lead the world’s largest community with almost 1.9 billion…
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