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Save Time Making Videos, The Cost of Facebook Ads & More: The Social Scoop 2/10/17

This week’s big news on live video – you can now broadcast on YouTube LIVE via mobile… if your channel has more than 10,000 subscribers.

So, decisions, decisions… you get camera ready, get your story ready… and then go live on Instagram Stories, Facebook Live (using native or any number of 3rd party tools), YouTube Live, Twitter Live (Periscope), and maybe a quick Snapchat?! 🙂 My friends at Social Media Examiner are now using CrowdCast to broadcast their weekly social media talk show simultaneously on Facebook Live, YouTube & Twitter.

Hootsuite Acquires Facebook Ad Platform AdEspresso!

Big news this week from two of my favorite companies! Social media management company Hootsuite (from Vancouver, BC, Canada) and Facebook Ads Platform AdEspresso (from Milan, Italy) joined forces. To celebrate, I’m running this fun contest on my Facebook Page. I am a lonnnnnng time happy Hootsuite customer and love the platform. I’m also delighted to team up with Hootsuite to co-lead webinars over the years. Plus, AdEspresso is one of my favorite companies and tools that I love to recommend for super easy Facebook ad creation, split testing, optimization and more.

Facebook Contest Rules Explained: Can You Ask People To Share?

Can you ask people to share your Facebook contest as an entry?! It’s a grey area. Check out this video for the definitive answer!

This Week’s Top 3 Articles

Next, here are this week’s top three articles that my team and I selected for you!

1. 16 Time-Saving Tips for Making Awesome Videos with Your iPhone via

If you haven’t tried out making videos for your marketing because you think it will take too long or you need a lot of equipment, then this post is for you! Your mobile phone can make great videos and the tips included here will save you time and improve your results. Go give it a try!

2. How Much Do Facebook Ads Cost? A Budgeting Guide for Small Businesses via

Advertising is key to being seen on Facebook these days. But do you know how much you should budget for your Facebook ads? While there is no single answer since every business is different, this post offers helpful advice on where to start. Then, depending on your results, you can adjust accordingly.

3. Facebook Now Makes 84% of Its Advertising Revenue From Mobile via

It’s amazing to see how Facebook ad revenue has changed and increased since 2012 when they were making $0 from mobile ads. After last week’s earnings call it’s clear that mobile is essential to their continued growth and it should be for businesses as well.

That’s a wrap for this week!



Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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