Facebook Updates, New Ad Sources, Q4 Earnings Preview – What To Expect
With ad inventory in the main News Feed expected to “run out” by summer this year, Facebook is working hard on building additional ad revenue sources, including the new dedicated video tab on mobile, mid-roll video ads, Instagram ads and Messenger ads. Facebook TV is coming… as is Facebook Radio?! (“Run out” simply means demand will…
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Facebook’s ‘Time-On-Site’ Targeting, Getting the Most from Facebook Ads & More: The Social Scoop 1/27/17
As Facebook gears up for its earnings call, new features and announcements are rolling out fast. Here are four pertinent updates: Messenger Ads: Messenger is currently testing ads on the home screen. Remember the fairly new layout of Messenger that shows Birthdays, Unread, Active Now, Favorites? Well, even though users can hide these sections (tap…
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Create Relationships with Customers, High-Converting Facebook Ads & More: The Social Scoop 1/22/17
Well, not much major Facebook news to report from last week… for a change. Ha! Did you notice site was “broken” for a short period of time on Friday the 13th… and it seems this was due to the desktop Messenger switching over to the new design. By the way, save the date: Wednesday, February 1st…
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Generate Captions on Facebook Videos, Save Time Creating Content & More: The Social Scoop 1/13/17
It’s been another big week for Facebook Live updates. Check out this post with a summary of six exciting new features, including: The ability to GO LIVE on Facebook from your web browser (laptop or desktop), Facebook Live Contributor Role for fan Pages (designate specific friends/people to go live on your Page, Video metrics for…
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The Ultimate Guide to Facebook Engagement, Social Media Strategy, & More: The Social Scoop 1/6/17
Woohoo! Happy New Year! First, CONGRATS to our four lucky contest winners! I recently ran this fun contest on my Facebook Page, sponsored by Animoto, the fab video creation tool. These 3 folks each receive an Animoto Hoodie: Nancy Alexander, Ladybug Wreaths Dan Salder, Holistic Revolution Shereen Daly, Independent Diamond Beachbody Coach And, our Grand…
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Using Facebook Marketplace Effectively, Content Marketing Development & More: The Social Scoop 12/30/16
Happy New Year! ak justI hope you are enjoying a fabulous bre now… as I write this, it’s almost New Year and I am SO excited to welcome 2017. New Year’s Eve is called “Hogmanay” in Scotland and us Scots sure love to celebrate for several days at this time of year. In fact, Edinburgh…
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Instagram Saved Posts, Social Media for eCommerce and More: The Social Scoop 12/23/16
Seasons greetings! I hope you’re already away from your desk now and enjoying a most marvelous Holiday Season. However you celebrate, I wish you a truly enjoyable, meaningful and special time with loved ones. From my heart to yours, I just want you to know how much I appreciate you! Just to keep you in…
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How To Create Professional Facebook Videos In Minutes For Free
Video gets the most reach and engagement on Facebook. I recently co-lead a webinar with my friends at BuzzSumo – they analyzed over 800 million Facebook posts in 2016. Videos get a much higher average number of shares than any other type of post. Yet, after studying 16 million posts (and 100,000 brands), my friends…
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Drive More Traffic From Your Facebook Page, Social Media No-Nos and More: The Social Scoop 12/16/16
Wow, what a week for LIVE video broadcasting! Facebook introduced Live 360 with a debut broadcast by National Geographic from the Mars simulator in the Utah desert. I must say, I watched the whole thing and loved it. Host, Cara Santa Maria, did a fabulous job. Twitter unveiled the ability to broadcast live seamlessly, right…
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10 Facebook Marketing Tips To Increase Holiday Sales
Ho, ho, ho! The holidays are right around the corner, but it’s not too late to maximize the last push of 2016. Regardless of your holiday marketing plan, these tips can help you see more of a return on your efforts. Just a few tweaks can make a big difference! In this article, you’ll discover…
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