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Handling Negative Facebook Reviews, Paid Lead Campaign Ideas and More: The Social Scoop 3/15/17


First, a quick announcement: If you’re coming to Social Media Marketing World 2017 with 3,000 attendees (and/or you live in the So.Cal. area!)… come join me the day after for a fabulous half-day event with a small group (35 max!): Facebook Business Briefing & Brunch with Mari Smith & Friends – March 25th, San Diego, CA.

Meantime, as for Facebook news, so much is happening as always. In a recent analysis, Facebook discovered that “people gaze 5x longer at video than at static content on Facebook and Instagram.”

Have you tested out the new Facebook Messenger Day feature? Facebook just released this nifty ‘Snapchatesque’ feature last week. I did a full review and live demo on this Facebook Live broadcast, as well as a live demo of Amazon’s mobile app camera scanner (and what that has to do with Messenger!).

From a marketing viewpoint, I see there’s potential for top-of-mind-awareness, similar to the Instagram Story ‘bubbles’ at the top, and the new Facebook video tab on mobile with the same type of circles up top. And, of course, it’s yet another place for eyeballs… and ad placements… eventually!

The Most Effective Ways To Use Facebook Live

Wirecast Facebook Live - Mari Smith

Newsflash!! I’m super excited to team up with my friends at Telestream Wirecast for this live Facebook broadcast (totally free, of course!). Join host Andrew Haley and myself on Thursday, March 16th at 2:30pm PT / 5:30pm ET where I’ll be sharing key takeaways for maximizing your Facebook marketing, including Live video. PLUS, Wirecast and I will co-produce an eBook after the show “The 2017 Ultimate Guide to Live Streaming on Facebook” …and we’ll send a copy totally free to all folks who register here.

This Week’s Top 3 Articles

1. What Should I Do with Negative Reviews on My Facebook Page? – via AgoraPulse.com

Negative reviews online are simply a part of doing business in today’s world. What makes a difference to your customers is how slip-ups, and consequently negative reviews, are handled. What’s the “right” thing to do? Well, that depends on your business and the type of review you receive.

2. 5 Paid Facebook Campaign Ideas to Increase Lead Conversion – via SmartbugMedia.com

Using Facebook ad campaigns to gather leads is a great way to get results. Looking for examples on how other businesses go about doing that? You’ll find helpful ideas and inspiration in this post.

3. Update on Social Media ‘Buy Buttons’ – via IgniteSocialMedia.com

What ever happened to Buy buttons? They were a big deal when they were first launched in 2014 but for some reason they didn’t take off like people thought they would. In fact, Twitter has already eliminated them. Check out this post for the reasons why, and their possible future!

Meet Mari Around The World!

I’m delighted to be booked to speak at so many fabulous events around the country and the world. Several more events are now confirmed since last week; I’d love to meet you in person at any of these events!! 🙂

Social Media Summit Ireland Mari Smith

That’s all for this week’s issue of The Social Scoop. I hope you’re enjoying a wonderful week!


Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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1 Comment

  1. Ashvin Patil on March 15, 2017 at 5:34 am

    It’s also a good idea to use a service like “ReviewInc”

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