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Mari’s Blog

Facebook Abuse: Is Blocking People Enough?

By Mari Smith | January 26, 2008

I didn’t think it would happen to me… but it has. This past week on Facebook, I was the victim of a slew of abuse from a very aggressive Facebook member. I had a gut feeling about this character some time ago when we first friended. In a way, I’ve only myself to blame for…

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What Is Social Networking Anyway?

By Mari Smith | January 6, 2008

One of my Facebook buddies, Nigel Legg, recently wrote this Note: I’ve read so many posts on Facebook and blogs and elsewhere about social networking that seem to confuse social networking with what we do on sites like this. Surely social networking is what we do everyday of our lives, whenever we talk to someone,…

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Goal Post App: Perfect for New Year’s “Resolutions”!

By Mari Smith | December 31, 2007

At last, I found a really useful Facebook Application. Based on Keith Ferrazzi’s book, Never Eat Alone, the Goal Post app is simple to use and encourages interaction among small groups of friends. You set a goal (choose from a selection of preset ideas, or customize your own), then select three accountability buddies. You can…

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Optimize Your Real-time Facebook Experience with Facebook Toolbar

By Mari Smith | December 24, 2007

I just installed the Facebook Toolbar for Firefox app and *love* it!! (Hat tip to Jonathan Kleiman on Nick O’Neill’s All Facebook blog for the heads up). Looking at the toolbar screen shot above, from left-right, you can: see a list of your friends in order of the most recent status update (I like this…

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Twitter: Fundraising meets microblogging

By Mari Smith | December 22, 2007

Today was the first ever Frozen Pea Friday. Through the power of social networking and the highly-addictive (and effective!) micro-blogging platform, Twitter, the community created incredible solidarity to support Susan Reynolds as she underwent surgery for breast cancer today. Such courage. Such support. Blows me away. The idea behind Frozen Pea Friday is to donate…

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Suffering from Social Networking Overwhelm?

By Mari Smith | December 20, 2007

A participant in my Facebook Fortunes class recently posed this challenge to me: “Hi Mari, My name is Sara and I am a newbie ūüôā I just sent you a message from Facebook too. In fact that’s part of my question. I’m on Plaxo, LinkedIn, Twitter, Facebook, MSN Messenger, Gmail, Gmail Chat, MySpace, have three…

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What’s Your Friending Policy?

By Mari Smith | December 13, 2007

Do you have a clearly defined personal policy for requesting and accepting friends on Facebook? I sure hope so. Over-friending can get your profile shut down in a heartbeat by the FB police (this happened to two of my buddies recently). The bad news is you’ll lose ALL your accepted friends, posts, emails, installed apps…

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B2B Marketing – Facebook Tips and Tricks

By Mari Smith | December 7, 2007

Here is the Word document of my presentation at the Web Community Forum. UPDATE: Now follow along with the audio recording of my presentation:

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Be Santa Facebook app: Bad Santa?

By Mari Smith | December 6, 2007

Just installed the Be Santa app after listening to Jason Beckerman, the app developer (Dank Apps) rave about it at the Web Community Forum event. (Jason is also the developer of The Lotto application and Be Santa has lots of really cool features: send your friends gifts, write letters to Santa, enter to win…

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Jeremiah Owyang on Facebook Strategy at Seattle Conference

By Mari Smith | December 5, 2007

Just finished listening to Jeremiah Owyang – keynote speaker at the Web Community Forum Facebook Conference in Seattle, WA. Jeremiah provided some great information covering these four topics: Facebook Offers a Ready-Made Marketing Platform 1. Why Facebook? 2. Facebook offers a bevy of opportunities 3. Challenges of Facebook Platform 4. Develop a Strategy I took…

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