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You Could be losing subscribers – Internet Marketers Take Note

Do you sometimes get opt-in emails, then decide you want to change your subscriber options?

Here’s how NOT to set up your subscriber options:

I get emails from Mike Filsaime. I want to change my email address that I’m subscribed under (in an attempt to streamline all my incoming email!)

However, when I scroll to the foot of Mike’s latest email… I see there is NO link for me to change my subscriber options. Just a place for me to UNSUBSCRIBE FOREVER. Hmm. Or, I can go to the trouble of clicking through to Mike’s blog, support desk or whatever.

I could unsubscribe, then go find where I subscribed and re-subscribe… ay-yi-yi, sorry, takes too much work on my part!

Here’s HOW TO set up your subscriber options:

I wanted to also change the email address I’m subscribed under for Ed Dale. With a simple click, I made the change easily and quickly. Yay, Ed!

So, take note – if you have an opt-in subscriber list yourself, do check the default link at the foot of all emails. You could be losing subscribers!

Email marketing isn’t as powerful as it used to be with the constant demands on our prospects’ attention. Be sure to check your settings regularly for autoresponders and broadcasts.

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. Mari is an in-demand keynote speaker, corporate social media strategist, dynamic live webcast host, and popular brand ambassador. She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing.

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1 Comment

  1. mari on February 2, 2008 at 12:59 am

    Update: I just got an email from the folks at Stompernet… they also have *just* an unsubscribe link at the foot of their emails… and messages are coming into that email that I want to change. Darn annoying! I may have to unsubscribe!

    BTW, are you in their SMARTS program? I’ve had several people tell me lately the info is overwhelming, confusing… and the program is overpriced. Oh dear, guys!

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