You Could be losing subscribers – Internet Marketers Take Note

Do you sometimes get opt-in emails, then decide you want to change your subscriber options?

Here’s how NOT to set up your subscriber options:

I get emails from Mike Filsaime. I want to change my email address that I’m subscribed under (in an attempt to streamline all my incoming email!)

However, when I scroll to the foot of Mike’s latest email… I see there is NO link for me to change my subscriber options. Just a place for me to UNSUBSCRIBE FOREVER. Hmm. Or, I can go to the trouble of clicking through to Mike’s blog, support desk or whatever.

I could unsubscribe, then go find where I subscribed and re-subscribe… ay-yi-yi, sorry, takes too much work on my part!

Here’s HOW TO set up your subscriber options:

I wanted to also change the email address I’m subscribed under for Ed Dale. With a simple click, I made the change easily and quickly. Yay, Ed!

So, take note – if you have an opt-in subscriber list yourself, do check the default link at the foot of all emails. You could be losing subscribers!

Email marketing isn’t as powerful as it used to be with the constant demands on our prospects’ attention. Be sure to check your settings regularly for autoresponders and broadcasts.

Mari Smith

Often referred to as “the Queen of Facebook” since 2007, Mari Smith is widely recognized as one of the world’s leading experts on organic Facebook marketing. Forbes calls her, “The preeminent Facebook expert; even Facebook asks for her help.” A sought-after keynote speaker, corporate strategist, and author of The New Relationship Marketing (Wiley, 2011), Mari has trained tens of thousands of entrepreneurs and global brands to master authentic, relationship-driven social media marketing. With 19+ years of experience in the Meta ecosystem, she now also incorporates insights from the Human Design System as a Certified Analyst to help businesses align their voice, deepen audience connection, and thrive in today’s AI-powered digital landscape.

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